HCL Stride - Humanizing Design Solution

An Innovative Approach To Personalized Product Design And Development

In this dynamic business landscape, product success hinges on business viability, technological feasibility and end-user desirability.

At HCLTech, our collaborative approach streamlines design through the four-stage process – discover, define, develop and deliver, offering incremental value across industries. With extensive engineering and user-centered design expertise, our team comprising designers, animators, researchers and ethnographers,prioritizes pragmatic implementation and user interactions in designing bespoke solutions.

An Innovative Approach To Personalized Product Design And Development

Addressing Latent User Demands through Design Thinking

HCLTech STRIDE (Strategic Research Innovation and Design for Experience) is meticulously tailored to create nuanced, personalized and experience-centric products through a comprehensive suite of research-led design offerings.

Ideation and conceptualization




Usability engineering


Design strategy and research


Marketing communication


Learning solutions design



Revolutionizing User-Centric Solutions

Research and strategy

A team of ethnographic researchers, design researchers and strategists offer insights and strategies for future product/service design programs relevant to user needs utilizing various research methodologies like in-depth interviews, ethnography, fly-on-the-wall observations and focus group discussions.

Industrial design solutions and human factors

An experienced design team crafts solutions that connect digital and physical user experience enabling customer delight enhancement through constant collaboration with end users and an iterative design process encompassing multiple prototypes and test cycles.

Learning solutions design

Adult learning is essential for organizational discipline, improvement and optimization and our learning experts understand human psychology and develop learning solution designs that excite, engage and enable users to learn, understand and retain knowledge.

Animation and visual communication design

We prioritize storytelling and use visual mediums to captivate users and convey complex technical information. Employing Maya and 3DS max, smart usage of lighting and movement we craft lifelike visuals in animation to help us create accurate depictions of technical processes that help our customers in solving some of their toughest marketing and technical communication challenges.

Case Studies

Talk to our experts
Talk our experts

Talk to our experts

We bring new ideas and meaningful ideas to life through designs that resonate with all the stakeholders.