Solutions for Media Publishing and Entertainment Companies | HCL

Media Publishing & Entertainment

Overview

Media and entertainment companies are being impacted by several emerging trends such as digitalization, multi-platform content consumption and the omnipresence of social media. In addition, the proliferation of connected devices has led to data being generated in immense volumes. Organizations are now striving to manage and analyze this data to extract actionable insights. They are increasingly looking to embrace tech modernization while simultaneously focusing on their relationship with customers.

In response, HCL has designed its digitalization services to enable technology-led transformation of business processes. Our services for digital media firms have the ability to bolster customer relationships and build future-ready infrastructure that allows a single view of data across the organization.

We are a one-stop partner for our customers when it comes to digitalization. Our ‘Collaborative Digital Enterprise’ model spans every facet of our customers’ requirements, from supply chain optimization to end-to-end cloud-based models. Our ALT ASMTM framework uses a “proactive obsolescence” approach to help clients minimize operational costs while maximizing revenue.

Our deep domain expertise and micro-vertical strategy help craft domain-specific solutions for media and entertainment enterprises:

  • Publishing - newspapers and magazines, education, and business information services
  • New media - broadcasting, cable, and music
  • Lifestyle - gaming, hospitality, and sports and leisure

We have over 10 IPs and frameworks in this sector to help our clients optimize their value chains. Our Digital Media & Publishing Lab offers cutting-edge solutions to simplify several operational aspects:

  • Content life-cycle management
  • Digital rights management
  • Access and entitlement
  • Digital asset management
  • Collaborative environments
  • Cross-media advertisement management
  • Vertical search

In the last 10 years, we have collaborated with four top-tier publishing companies, two gaming solution giants, three global music conglomerates and two leading casinos. Currently, we are ranked as a leader among publishing IT service providers in India.

BUSINESS SEGMENTS

Media & Broadcasting
Media & Broadcasting

Continued transformation of the broadcasting industry, coupled with large-scale changes in cable networks and music industry, has led to a shift from linear content progression to a complex web of interactions. As established norms are overhauled, traditional and non-traditional media companies are gearing up for a consumer-driven, social media-connected future.

HCL partnered with a leading music company that wanted to develop two capabilities — acquiring rights and deploying unique features to boost music demand. To meet these strategic goals, the client needed enhanced visibility, supply chain optimization, and OPEX reduction. HCL offered a wide range of solutions, from mobility services to rights management services that were leveraged to streamline its existing IT systems.

Download Case Study

Publishing & Education
Publishing & Education

Online marketing has propelled a paradigm shift. The traditional paper based industry is now riding on the wave of digitalization, exploring new and vibrant delivery models. While books, newspapers, and magazines continue to maintain their market share, the future is clearly driven by tech-innovation. From virtual team deployment to curated courses and pedagogy, the entire landscape is being transformed. HCL offers cutting edge digital solutions to leading publishers and education providers, encompassing robust learning management systems and platforms. Our Digital Publishing solutions suite comprises of Advertising Services, Search Engine Optimization, Analytics solutions, Rights Management Services, Pricing Optimization Solutions, and Personalization Services.

We partnered with a leading US-based science and healthcare publisher, improving scalability and business process flexibility. Our solutions ensured robust workflows for smarter student and faculty performance monitoring. Download Case Study

Gaming & Entertainment
Gaming & Entertainment

Evolving economic, geographic, and technology trends in the Casino and Gaming industry are propelling a pan-industry overhaul. The US market is grappling with a certain stagnation, while casinos in Europe are fighting stringent tax and regulatory controls. Asia, on the other hand, is fast transforming into a key growth segment. With land-based casinos incapable of driving revenues, online gaming is becoming a key focus area, shifting the larger direction for the industry. As contemporary firms embrace digitalization, HCL’s Casino and Gaming Practice helps consumers manage this transition. Our new-age services such as personalization, rights management, mobility, advertising, content management and search engine optimization help in fortifying customer relations and boost profitability.

Recently, we partnered with the world’s largest casino operator and helped improve their operational efficiency by implementing electronic solutions, capable of recording game performance. Furthermore, the CRA penalties have been reduced by 10% and the operational costs are down by nearly 25%.

Download Case Study

Media & Broadcasting

Continued transformation of the broadcasting industry, coupled with large-scale changes in cable networks and music industry, has led to a shift from linear content progression to a complex web of interactions. As established norms are overhauled, traditional and non-traditional media companies are gearing up for a consumer-driven, social media-connected future.

HCL partnered with a leading music company that wanted to develop two capabilities — acquiring rights and deploying unique features to boost music demand. To meet these strategic goals, the client needed enhanced visibility, supply chain optimization, and OPEX reduction. HCL offered a wide range of solutions, from mobility services to rights management services that were leveraged to streamline its existing IT systems.

Download Case Study

Services

Content Services

Streamline production, management, and distribution of content for optimized workflows, integrated assets, and rights administration.

CRM & Personalisation Services

Enable a unified view of customers to drive user experience and facilitate effective cross-selling.

Unified Advertising Services

Create and publish panalized advertising campaigns on multiple platforms and consistently monitor their performance.

Mobility Services

Leverage mobile technology to deliver unique proposition to “connected consumer” and improve enterprise productivity.

Next Generation User Experience

Implement a holistic multichannel strategy for a range of services, from channel experiences to program planning.

Digital Media Services

Drive effective content management through an integrated and streamlined digital supply chain.

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Solutions

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Client Success

Client Success

Case Studies

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Latest Thinking

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INSIGHTS

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ECOSYSTEM OF PARTNERS

Our partnerships allow us to combine each other's strengths, and use this synergy to help our customers quickly implement and efficiently operate the latest in IT infrastructure. Our large network of partners allows us to deliver solutions that are tailor made for each of our customers.

Services Template 2:
Services Description:

Streamline production, management, and distribution of content for optimized workflows, integrated assets, and rights administration.

Services Icon:
Content Services
Services Title:
Services Description:

Enable a unified view of customers to drive user experience and facilitate effective cross-selling.

Services Icon:
CRM & Personalisation Services
Services Description:

Create and publish panalized advertising campaigns on multiple platforms and consistently monitor their performance.

Services Icon:
Unified Advertising Services
Services Description:

Leverage mobile technology to deliver unique proposition to “connected consumer” and improve enterprise productivity.

Services Icon:
Mobility Services
Services Title:
Services Description:

Implement a holistic multichannel strategy for a range of services, from channel experiences to program planning.

Services Icon:
Next Generation User Experience
Services Description:

Drive effective content management through an integrated and streamlined digital supply chain.

Services Icon:
Digital Media Services
Services Title:
Services Landing Page:
Media, Publishing & Education Services
Services CTA Text:
Explore all