Media Publishing & Entertainment

Continued transformation of the broadcasting industry, coupled with large-scale changes in cable networks and music industry, has led to a shift from linear content progression to a complex web of interactions. As established norms are overhauled, traditional and non-traditional media companies are gearing up for a consumer-driven, social media-connected future.

HCL partnered with a leading music company that wanted to develop two capabilities — acquiring rights and deploying unique features to boost music demand. To meet these strategic goals, the client needed enhanced visibility, supply chain optimization, and OPEX reduction. HCL offered a wide range of solutions, from mobility services to rights management services that were leveraged to streamline its existing IT systems.

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Online marketing has propelled a paradigm shift. The traditional paper based industry is now riding on the wave of digitalization, exploring new and vibrant delivery models. While books, newspapers, and magazines continue to maintain their market share, the future is clearly driven by tech-innovation. From virtual team deployment to curated courses and pedagogy, the entire landscape is being transformed. HCL offers cutting edge digital solutions to leading publishers and education providers, encompassing robust learning management systems and platforms. Our Digital Publishing solutions suite comprises of Advertising Services, Search Engine Optimization, Analytics solutions, Rights Management Services, Pricing Optimization Solutions, and Personalization Services.

We partnered with a leading US-based science and healthcare publisher, improving scalability and business process flexibility. Our solutions ensured robust workflows for smarter student and faculty performance monitoring. Download Case Study

Evolving economic, geographic, and technology trends in the Casino and Gaming industry are propelling a pan-industry overhaul. The US market is grappling with a certain stagnation, while casinos in Europe are fighting stringent tax and regulatory controls. Asia, on the other hand, is fast transforming into a key growth segment. With land-based casinos incapable of driving revenues, online gaming is becoming a key focus area, shifting the larger direction for the industry. As contemporary firms embrace digitalization, HCL’s Casino and Gaming Practice helps consumers manage this transition. Our new-age services such as personalization, rights management, mobility, advertising, content management and search engine optimization help in fortifying customer relations and boost profitability.

Recently, we partnered with the world’s largest casino operator and helped improve their operational efficiency by implementing electronic solutions, capable of recording game performance. Furthermore, the CRA penalties have been reduced by 10% and the operational costs are down by nearly 25%.

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