Media & Entertainment

Digital System Integration (DSI™):  Through its systems integration approach to digitalization, HCL enables technology-led business process transformation for its clients. We help clients be “reborn digitally” by transforming their application landscapes to a future ready infrastructure with a single view of data across the enterprise. Know more about Digital System Integration (DSI™) here.

HCL’s ALT ASM™ Framework for the M&E sector. Maintaining your existing IT systems even while investing in new solutions can be quite challenging, requiring well planned processes. Our ALT ASM™ framework – our alternative view on ASM - has been instrumental in substantially reducing customers’ cost of operations and increasing their productivity. The framework adopts what we call - a “proactive obsolescence” approach - which provides incremental value beyond the traditional ASM contract and unlocks a large amount of working capital from our clients’ ASM spend. This unlocked capital can then be re-invested in newer technologies that enable better customer experience. HCL’s ALT ASM is helping organizations achieve their target of maximizing revenues and minimizing spends.

A one-stop partner. The route to success in this environment lies in becoming a Collaborative Digital Enterprise that embraces every aspect of the consumer relationship, optimizes the supply and value chain of contemporary media processes, and adapts to a cloud-based model across IT services — from application to infrastructure. We have the experience and expertise to take you there – to be your one-stop partner for both traditional and digital needs.

Valuable alliances. Over the past decade, we have earned the faith of the top players in this industry — Four of the top five publishing companies, the top two gaming solution providers, three of the top four music companies worldwide, and two of the top three casinos —  and we are now ranked a leader among India-based providers of publishing IT services.

Focused solutions. Through a micro-vertical strategy and deep domain competencies, we provide focused solutions for key segments under the M&E umbrella such as publishing (newspapers and magazines, education, and business information services); new media (broadcasting, cable, and music); gaming, hospitality, and sports and leisure. As content moves to a digital platform, we provide digital value chain through a gamut of solutions.

Rich legacy. We’ve invested in over 10 IPs and frameworks in this industry that can help optimize the value chain. Our Digital Media & Publishing Lab provides futuristic solutions in content-life-cycle management, access and entitlement, digital rights management, digital asset management, vertical search, collaborative environments, and cross-media advertisement management. We follow a consultative approach in designing and implementing these solutions, which leads to monetization, better consumer retention, and reduced time to market.