Overview
Media and entertainment companies are being impacted by several emerging trends such as digitalization, multi-platform content consumption and the omnipresence of social media. In addition, the proliferation of connected devices has led to data being generated in immense volumes. Organizations are now striving to manage and analyze this data to extract actionable insights. They are increasingly looking to embrace tech modernization while simultaneously focusing on their relationship with customers.
In response, HCL has designed its digitalization services to enable technology-led transformation of business processes. Our services for digital media firms have the ability to bolster customer relationships and build future-ready infrastructure that allows a single view of data across the organization.
We are a one-stop partner for our customers when it comes to digitalization. Our ‘Collaborative Digital Enterprise’ model spans every facet of our customers’ requirements, from supply chain optimization to end-to-end cloud-based models. Our ALT ASMTM framework uses a “proactive obsolescence” approach to help clients minimize operational costs while maximizing revenue.
Our deep domain expertise and micro-vertical strategy help craft domain-specific solutions for media and entertainment enterprises:
- Publishing - newspapers and magazines, education, and business information services
- New media - broadcasting, cable, and music
- Lifestyle - gaming, hospitality, and sports and leisure
We have over 10 IPs and frameworks in this sector to help our clients optimize their value chains. Our Digital Media & Publishing Lab offers cutting-edge solutions to simplify several operational aspects:
- Content life-cycle management
- Digital rights management
- Access and entitlement
- Digital asset management
- Collaborative environments
- Cross-media advertisement management
- Vertical search
In the last 10 years, we have collaborated with four top-tier publishing companies, two gaming solution giants, three global music conglomerates and two leading casinos. Currently, we are ranked as a leader among publishing IT service providers in India.
BUSINESS SEGMENTS
Continued transformation of the broadcasting industry, coupled with large-scale changes in cable networks and music industry, has led to a shift from linear content progression to a complex web of interactions. As established norms are overhauled, traditional and non-traditional media companies are gearing up for a consumer-driven, social media-connected future.
HCL partnered with a leading music company that wanted to develop two capabilities — acquiring rights and deploying unique features to boost music demand. To meet these strategic goals, the client needed enhanced visibility, supply chain optimization, and OPEX reduction. HCL offered a wide range of solutions, from mobility services to rights management services that were leveraged to streamline its existing IT systems.
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Online marketing has propelled a paradigm shift. The traditional paper based industry is now riding on the wave of digitalization, exploring new and vibrant delivery models. While books, newspapers, and magazines continue to maintain their market share, the future is clearly driven by tech-innovation. From virtual team deployment to curated courses and pedagogy, the entire landscape is being transformed. HCL offers cutting edge digital solutions to leading publishers and education providers, encompassing robust learning management systems and platforms. Our Digital Publishing solutions suite comprises of Advertising Services, Search Engine Optimization, Analytics solutions, Rights Management Services, Pricing Optimization Solutions, and Personalization Services.
We partnered with a leading US-based science and healthcare publisher, improving scalability and business process flexibility. Our solutions ensured robust workflows for smarter student and faculty performance monitoring. Download Case Study
Evolving economic, geographic, and technology trends in the Casino and Gaming industry are propelling a pan-industry overhaul. The US market is grappling with a certain stagnation, while casinos in Europe are fighting stringent tax and regulatory controls. Asia, on the other hand, is fast transforming into a key growth segment. With land-based casinos incapable of driving revenues, online gaming is becoming a key focus area, shifting the larger direction for the industry. As contemporary firms embrace digitalization, HCL’s Casino and Gaming Practice helps consumers manage this transition. Our new-age services such as personalization, rights management, mobility, advertising, content management and search engine optimization help in fortifying customer relations and boost profitability.
Recently, we partnered with the world’s largest casino operator and helped improve their operational efficiency by implementing electronic solutions, capable of recording game performance. Furthermore, the CRA penalties have been reduced by 10% and the operational costs are down by nearly 25%.
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Continued transformation of the broadcasting industry, coupled with large-scale changes in cable networks and music industry, has led to a shift from linear content progression to a complex web of interactions. As established norms are overhauled, traditional and non-traditional media companies are gearing up for a consumer-driven, social media-connected future.
HCL partnered with a leading music company that wanted to develop two capabilities — acquiring rights and deploying unique features to boost music demand. To meet these strategic goals, the client needed enhanced visibility, supply chain optimization, and OPEX reduction. HCL offered a wide range of solutions, from mobility services to rights management services that were leveraged to streamline its existing IT systems.
Download Case Study
Services
Streamline production, management, and distribution of content for optimized workflows, integrated assets, and rights administration.
Enable a unified view of customers to drive user experience and facilitate effective cross-selling.
Create and publish panalized advertising campaigns on multiple platforms and consistently monitor their performance.
Leverage mobile technology to deliver unique proposition to “connected consumer” and improve enterprise productivity.
Implement a holistic multichannel strategy for a range of services, from channel experiences to program planning.
Drive effective content management through an integrated and streamlined digital supply chain.
