HCLFoundation unveils new brand identity underscoring its CSR commitment | HCLTech
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HCLFoundation unveils new brand identity underscoring its CSR commitment

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5 min. read
Published Date
5 min. read
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NOIDA, India, Aug 22, 2023HCLFoundation, which delivers the corporate social responsibility (CSR) agenda of HCLTech, unveiled its new brand identity and logo that reflect its vision of ‘Transforming Lives, Spreading Smiles’.  

The new brand identity aligns with HCLTech’s distinct brand positioning of Supercharging ProgressTM that underscores the company’s commitment to its clients, people, communities and the planet.

HCLFoundation’s new primary brand colors of blue and teal represent a harmonious blend of trust, responsibility, growth and innovation. These colors communicate a sense of community and convergence, which resonate with the Foundation's mission to empower and uplift communities.

“HCLFoundation has established itself as a pioneer in corporate social responsibility. Our refreshed brand identity embodies the next phase of our journey to transform local communities globally and contribute to a sustainable future,” said Dr. Nidhi Pundhir, Vice President, Global CSR, HCLFoundation.

 HCLFoundation’s flagship programs and special initiatives too now find harmony with new iconographic logos aligned to the brand’s primary colors. HCLTech Grant, Samuday, Uday, My Clean City, Academy, Power of One, Harit, Sports for Change and My E-haat have been creating positive impact in the areas of education, health, skill development, livelihood, environment, and disaster risk reduction and response. Child protective strategies, inclusion and gender transformative approaches remain central in all initiatives of the HCLFoundation.

Since its inception in 2011, HCLFoundation has invested over ₹1,100 crores ($139 million) across its programs to positively impact over 5.5 million lives across India. HCLTech and HCLFoundation have been recognized across multiple forums for their CSR initiatives. HCLTech is a recipient of the National CSR Award instituted by the Ministry of Corporate Affairs, Government of India.

HCLTech recently won the National Water Award 2022 for its water conservation and management initiatives in India through community action and innovative technologies. In FY23, HCLTech replenished 26 times more water than it consumed across its operations in India.

About HCLFoundation

HCLFoundation delivers the corporate social responsibility agenda of HCLTech in India. The Foundation contributes to national and international development goals by investing in long-term sustainable programs and special initiatives with thematic focus on education, nurturing grassroots sports, health and sanitation, skill development and livelihood, environment and disaster risk reduction and response management. To ensure equitable development, child protective strategies, inclusion and gender transformative approaches are at the core of all the programs of the Foundation. Till date, the HCLFoundation has positively impacted over 5.5 million lives. To learn more visit www.hclfoundation.org

For more information, please contact:

Devneeta Pahuja

Devneeta.p@hcl.com

Siddhartha Bhatnagar

Bhatnagars@hcl.com

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