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A leading UK-based retailer that catered to 18 million shoppers every week via its online platform was experiencing a series of challenges in their pricing execution, given the lack of holistic digital solutions. The existing pricing data technology implemented by the organization required significant manual intervention and it lacked integration capabilities with new and diverse sources of marketplace pricing data acquired from third parties. On top of it, disparate data sources resulted in data duplication which largely impacted the single source of truth for determining the right pricing data. The organization teamed up with HCL in order to addresses the existing challenges and embark on digital transformation journey. HCL helped the organization orchestrate digital transformation with the launch of a state-of-the-art pricing analytics platform via DevOps. It allowed the client to leverage a strong data foundation that ensured seamless customer interactions and accurate in-store pricing.