HCL helped a leading Toy manufacturer and retailer to transform their legacy B2B Platform into modern Cloud Native solution to deliver next-generation digital commerce experience. In the competitive scenario of today’s world, where all organizations are becoming technologically advanced, the customer was facing a problem of losing customers as their website was running on a technology platform that was dated for content and commerce. It has become essential to keep up with the pace of technological advancements to stay competitive and relevant. The retailer wanted to enhance the overall customer experience using technology and through modern and updated channels.

The thought was to approach the customers through automated touch points. This approach needed insights about the customer behavior and psychology. It was an area of challenge for the retailer. The retailer had presence in multiple markets globally and hence wanted to leverage it to the fullest in order to increase the revenue generated through online channel. HCL collaborated with the global retailer to achieve all its requirements. HCL’s solution helped the retailer to upgrade on the technology front which in turn led to improved user experience. The solution benefited the customer in terms of revenue as well as customer response. As a result of the multiple features that the retailer was now capable to offer, its online growth and online presence improved significantly.  The retailer also got results in the manner that its dependency on external vendors reduced. It also helped the retailer in building insights and intelligence into understanding customer behavior and in turn influencing it.

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HCL helped a leading Toy manufacturer and retailer to transform their legacy B2B Platform into modern Cloud Native solution to deliver next-generation digital commerce experience. In the competitive scenario of today’s world, where all organizations are becoming technologically advanced, the customer was facing a problem of losing customers as their website was running on a technology platform that was dated for content and commerce. It has become essential to keep up with the pace of technological advancements to stay competitive and relevant. The retailer wanted to enhance the overall customer experience using technology and through modern and updated channels.

The thought was to approach the customers through automated touch points. This approach needed insights about the customer behavior and psychology. It was an area of challenge for the retailer. The retailer had presence in multiple markets globally and hence wanted to leverage it to the fullest in order to increase the revenue generated through online channel. HCL collaborated with the global retailer to achieve all its requirements. HCL’s solution helped the retailer to upgrade on the technology front which in turn led to improved user experience. The solution benefited the customer in terms of revenue as well as customer response. As a result of the multiple features that the retailer was now capable to offer, its online growth and online presence improved significantly.  The retailer also got results in the manner that its dependency on external vendors reduced. It also helped the retailer in building insights and intelligence into understanding customer behavior and in turn influencing it.