Service based businesses are highly dependent on customer loyalty to drive profitability. Retail Banking is no exception. There is an explosion of data available to mine for insights, drive greater loyalty and in turn improve profitability. In this document we will focus on three specific use cases of operational analytics blueprints used to nurture and grow customer relationships:

  • Customer Profile
  • Churn Analysis
  • Customer Lifetime Value

Here’s what you can expect with HCL's Actian Analytics platform:

  • Analyse customer profiles from 76% of the American population
  • Run fraud analytics across 440,000 ATM’s supporting 95 million cards and over 2 million POS locations
  • Split-second answers from transactional data to improve fraud detection by as much as 500%
  • Run digital marketing algorithms against more than a billion transactions every day
  • Spin-up an analytic mart with 866 million rows in just 01:08 min/sec