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Reimagining the Fast Food Experience using Digital Engagement Platforms

Reimagining the Fast Food Experience using Digital Engagement Platforms

The client is the world’s largest fast-food chain, serving around 68 million customers across 119 countries, through more than 36,000 outlets. HCL’s partnership began in 2009, to build a Web Content Management platform for their US-based marketing organization.

HCL and the client’s IT team decided to look beyond the US market and build a Global Desktop Framework that could be utilized across several other countries that the client operates in. Since then, HCL has helped the client in their digital transformation journey to build a framework-driven digital marketing process, across their branding channels. In doing so, HCL has leveraged the concept and features of its customer experience platform (CEP) to enable the client to deliver 21st century customer experiences.

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