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HCL’s self-service BI solution improves monetization of online advertisements for a Fortune 500 multinational corporation in the US

HCL’s self-service BI solution improves monetization of online advertisements for a Fortune 500 multinational corporation in the US

The customer is a public multi-national corporation that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions.

Though the customer had systems to capture information, they were unable to leverage it effectively and in a timely manner to monetize online advertisements. Moreover, business users struggled with the old reporting tools and had to wait a long time for reports in a fast changing business environment. In addition, the customer was unable to optimize monetization because of their inability to:

  • Understand key factors leading to advertiser churn
  • Manage demand due to lack of timely insights
  • Take corrective actions to remove bottlenecks
  • Gain insights on customer behavior patterns
  • Analyze competitive trends

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