What is Design Thinking?

Design Thinking is a process of problem solving that approaches complex scenarios with a creative mindset. The key to the success of this methodology is its focus on the needs of the business. Solutions perfectly in sync with business objectives can help achieve extraordinary results.

Design Thinking utilizes empathetic, creative, innovative, and analytical skills to solve a problem. The process is driven by the end user’s needs and experience. Design Thinking employs an iterative model, repeating the feedback-modification cycle till an effective solution is found.

Design Thinking is applicable to all walks of life, especially businesses. The outlook of using it optimally can turn it into a sustainable profit center. With customer behavior as the focal point, Design Thinking formulates evolutionary models of problem solving.