The legacy of 2023: How tech shaped the cricketing narrative | HCLTech

The legacy of 2023: How tech shaped the cricketing narrative

At the conclusion of the biggest event in world cricket, this article explores tech’s role in transforming play, mind games, fan engagement and global influence
 
8 minutes read
Mousume Roy
Mousume Roy
APAC Reporter, HCLTech
8 minutes read
The legacy of 2023: How tech shaped the cricketing narrative

As the echoes of the roaring crowd fade away and the curtain falls on the world’s biggest cricketing event, Australia emerges victorious with its sixth championship title. The memories of electrifying cricketing encounters, startling performances and unexpected upsets linger in the air.

However, beyond the thrilling moments on the field, cricketing history is defined by a nuanced blend of mental prowess, strategic acumen and the transformative impact of technology. The event not only showcased the brilliance of the players but also displayed the dynamic interplay between the essence of cricket and the capabilities of modern technology, marking a remarkable conclusion to this latest chapter in cricket.

Delving deeper into the intricacies, the transformative impact of technology not only revolutionizes the game’s dynamics but also becomes a key player in navigating the psychological terrain and global influence of cricket.

Tech takes center stage

The integration of cutting-edge technological advancements has become a hallmark of this tournament, providing players and teams with unprecedented tools for improvement. Advanced statistical models and performance metrics help coaches and players identify strengths, weaknesses and patterns in their game.

"On and off-field data analytics is not just about numbers; it's about uncovering patterns, deep diving into statistics, gaining insights and making informed statistical decisions. We are leveraging data to unlock hidden potential, both on and off the field in cricket,” said Thomas Body, Data Scientist at Cricket Australia.

The focus is on finding data-backed nuances that complement traditional cricket strategies. “Coaches and players are becoming increasingly data-savvy, asking more insightful questions and utilizing data-driven insights to enhance their game,” he added.

Cricket Australia has partnered with str8bat – a lightweight stick-on bat sensor to support the rollout of the new technology. The str8bat sensor provides an analysis of bat swing speed, impact speed, timing, sweet spot, back-lift angle and more, with players or coaches only needing to download str8bat's mobile app to access their personalized batting data.

Batting beyond boundaries

Players now use wearable devices to monitor their fitness, track performance metrics and prevent injuries. Virat Kohli’s WHOOP band created a lot of noise recently. Used by many famous athletes from USA's National Basketball Association (NBA) star LeBron James who plays for the Los Angeles Lakers, WHOOP focuses on real-time stress scores, recovery analysis and personalized insights for athletes. 

Virtual and augmented reality technologies are being harnessed for player training. VR simulations allow batsmen to face deliveries from virtual bowlers, providing a realistic practice environment. Augmented reality aids in tactical planning and decision-making on the field.

The DRS has already become an integral part of international cricket, aiding umpires in making accurate decisions. This tournament also saw the play of smart ball technology, real-time ball tracking, speed gun, Snickometer, LED stumps and other ultra-edge technologies that significantly reduce the margin of error, ensuring fair play.

Fans at the forefront

During the event, fans were treated to immersive experiences through AR and VR applications. International Cricket Council (ICC) TV provided an additional vertical video feed for this year's competition, allowing fans to enjoy the game seamlessly on their mobile phones, while on the go. The vertical feed incorporated key features of standard coverage, including ball tracking, field placements and player tracking, within the vertical dimension, enhancing the overall viewing experience.

HCLTech partnership with Cricket Australia remained focused on enhancing the fan experience throughout the tournament. This dedication ensured that the Cricket Australia Live and PlayCricket apps continued to lead in fan engagement. The integration of automation and analytics, powered by artificial intelligence (AI), machine learning (ML) and DevOps, played a pivotal role in supporting this digital experience.

Streaming platforms, exemplified by Disney+ Hotstar, reached unprecedented heights with a record high concurrent viewership of 58 million during the final played between India and Australia. Leveraging cloud scalability, the platform ensured a seamless and uninterrupted streaming experience, emphasizing the fusion of tradition and innovation in the digital world.

Mastering the cricketing mind

The role of mental coaching and strategic mind games in cricket emerges as a vital component, shaping pivotal moments on the field and the elusive phenomena of big teams faltering in the finale.

Renowned sports psychologist, Dr. Rudi Webster once said: “The mind is the most important muscle in the body of a cricketer. It is the mind that ultimately determines whether you succeed or fail as a cricketer.” His insights shed light on the critical role of mental conditioning and preparation, highlighting that a strong and focused mind can be a game changer.

Cricket Australia has been a pioneer in the field of mental health in cricket. They have been working towards creating a safe and supportive environment for players, coaches and staff.  With detailed surveys, wellness apps, upgraded assistance and player power, Cricket Australia has been dealing with mental health in the right manner when it comes to selecting players for home or overseas series.

Having worked with Mahendra Singh Dhoni’s side in 2011 and Germany in the 2014 football World Cup during their successful campaigns, India’s Mental conditioning coach Mike Horn said: "The fear of failure can indeed affect the players' performance. To overcome this fear, it's vital to recognize that mistakes are one of the only things in life you pay for, but you actually become richer.”

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Charting the future

Looking ahead, the sport will likely continue its global expansion, with new cricketing nations emerging and challenging the established order. The rise of T20 leagues, such as the Indian Premier League (IPL), have already demonstrated the commercial viability and popularity of shorter formats, potentially reshaping the international cricket calendar.

Youth development will play a crucial role in shaping the future of cricket. Nations that invest in grassroots programs, coaching infrastructure and talent identification are likely to produce a steady pipeline of skilled players. The focus on inclusivity and diversity within the cricketing community is also expected to grow, reflecting the sport's global appeal.

The relationship between cricket and technology will deepen, with advancements such as artificial intelligence and machine learning influencing player performance analysis, injury prevention and strategic decision-making.

As technology continues to blur the lines between the physical and virtual realms, cricket may witness further innovations in fan engagement, bringing spectators closer to the action through virtual experiences, augmented reality and interactive platforms.

For enthusiasts and casual observers alike, 2023 offers a glimpse into cricket's evolving terrain. Boundaries extend beyond field ropes, symbolizing the limitless possibilities that the future promises.

TAGS:
AR/VR
Data Analytics
Digital Transformation
Diversity
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