What is Innovation (and why should we care)? To become a truly innovate company, you need to be a truly data driven company. Without the richness of insights and the ability to form a hypothesis, test it and learn from it, you’re blindly throwing darts hoping that you don’t end up in a blind alley. If you don’t reward failure while encouraging a constant questioning of why you do what you do in the way that you do it; you’ll end up rehashing the same banal solutions over and over again.
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