Artificial Intelligence: Providing new muscle to marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in decision making, acquiring the necessary aptitude to weigh in all data to make quick actionable decisions.
From CMO to CGO: A Path to Sustainable Growth
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.
Master or Slave? The role of Artificial Intelligence
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big part in helping address, tackle and resolve major problems that the world faces today such as climate change, food- security, healthcare, protecting endangered species and energy management. It is even transforming how we learn! These are some of the future areas where AI will start to impact.It is also in these areas that we will see a lot of cognitive systems evolve and create real benefits.
Nov 19, 2020
With the aid of technology, the ability to capture data from various sources and the ability to visualize data in a natural way has enabled large banks to reimagine the capture, normalize, store and visualization of data. The intent of visualization…
Oct 29, 2020
Dr Amelia Mosquera-Pardo, Change and Adoption Lead Consultant, HCL Technologies, lists out 4 components that make up an effective change and adoption communication plan. Read this blog to know more.
Oct 29, 2020
Dr Amelia Mosquera-Pardo, Change and Adoption Lead Consultant, HCL Technologies, shares an insightful framework to help enterprises build user adoption into their technology transformation projects. Find out more in this blog.
Scaling agile is often seen as a way to align business, and IT missions successfully. However, it’s often misunderstood. This post identifies the three key contextual perspectives of scaling agile – and which one will get you to true business…
Marketing for business-to-business (B2B) is changing as the remote economy offers new tools and platforms for engagement. Marketers need to embrace digital, power their decisions through the lens of data and conjure dreams that speak to their…
Redefine Your Media Organization Strategy to be Future Ready
Aug 09, 2019
Organizations that use intelligent automation technologies to amplify human potential will stay ahead in the game, while those that don’t will lag behind.
Jul 10, 2019
Paresh Vankar writes on branding in the age of digital and how companies are deploying martech to make their workforce more efficient and agile. He defines the next-gen marketer who is equally tech-savvy and creative and deploys technology to…
Do you want to improve your customer experience? Connect the front, middle, and back of your business with integrated automation
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in…
The 7-Step Continual Service Improvement (CSI) process for improving IT services.
Mar 08, 2016
One of the latest trends that has caught the world’s attention and caused an unprecedented transformation in all walks of life is Social Media.
Innovation must be ingrained, not adopted. Legacy business models are ill-equipped for a dynamic marketplace. HCL’s Gen 2.0 provides the roadmap for a complete overhaul, with institutionalized innovation in business operations, as well as in culture.
Mar 29, 2017
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of…
Amid a fast evolving and increasingly complex customer landscape, the role of marketers has seen a drastic change as they are expected to drive business value, and AI’s role as a strategic enabler is becoming more prominent in this regard.
The…
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
Scaling agile is often seen as a way to align business, and IT missions successfully. However, it’s often misunderstood. This post identifies the three key contextual perspectives of scaling agile – and which one will get you to true business…