With the prominent decline in print advertising and the overwhelming popularity of online media and other traceable online marketing opportunities, it is no wonder that organizations are moving away from paper-based models and investing in digitalization of their businesses.
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Convergence Through the M&E Industry
Sanjai Ranganathan - Vice President, Media, Entertainment & Publishing Verticals
| October 21, 2020
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COVID-19 is disrupting industries worldwide. The media and entertainment (M&E) industry is no exception. The hardest-hit sectors in M&E are those that monetize social/physical interaction—such as live music concerts, cinema, B2B events, and out-of-home (OOH) advertising. Demand from advertisers has also declined, impacting sectors that depend more on advertising revenue streams. The focus is on attracting consumers through faster content delivery (powered by 5G networks) and cheaper subscriptions. ‘Think digital’ is a popular belief deeply rooted in their business models.