Abhinav Gupta is a product manager in HCL’s Network Practice, he is responsible for service productization and service innovation. In his current role, he has a rare opportunity to maximize business value by acting as both product manager and product marketer.
His role is driven by business objectives such as new revenue stream creation and maintaining recurring cash flows from existing propositions. He is accountable for activities spanning across the product lifecycle including product planning, product enablement, and powering a range of departmental functions such as product feature development, product testing and certification.
His overall responsibilities not only involves research and market intelligence but also developing the right marketing strategy & marketing communication plan for products. He works very closely with vendors, engineering, sales, marketing and support to ensure apt product positioning, product messaging and product value proposition. As part of the product management group in Network Practice, his team focuses on commoditizing services and differentiating our offering as that of a ‘Network Service Integrator’s’.