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Broadcast programming is no longer the only game in town, and for as little as USD 291, consumers can turn any TV into an Internet-connected entertainment engine, streaming any number of shows, movies, apps, games, and more on demand.
2019 will witness an explosion of big screen viewing and players experimenting with artificial intelligence and machine learning in media services. Advertisers and OTT platforms are equally excited about what lies ahead as the space spells exciting opportunities and accelerated growth for them.