The retail industry will undergo a massive transformation in the next decade. The primary driving force responsible for the change is digitalization. Retail companies around the globe are partnering with HCL to make their digital strategies a reality. HCL with its state-of-the-art solution is helping retail giants cope with evolving customer demands, retain customer loyalty, and enhance overall customer experience.
The ADvantage Experience platform allows marketers to automate marketing initiatives and implement them
efficiently. It enables content brand sites to be contextualized for the user’s profile as well as for geo location, along with personalization features and ecommerce capabilities for retail consumers.Find out more here.