Hyper Personalization in Travel Industry | HCL Technologies

Hyper Personalization in Travel Industry

The traveler profile and their behavior pattern have always been a prime focus for the travel industry The complexity of a product bundled with distribution channels lead to duplicate or missed traveler information in their profile. HCL’s hyper personalization solution not only addresses the challenges of traveler profile but goes beyond to help the marketing team understand the traveler behavior.

This assists them in aligning budgets, promotions, and communication methodology with a set of or individual traveler accordingly. The brochure points out that the benefits and overall scalability of hyper-personalization through data analytics come over time as the system learns along with customer behavior and purchase patterns.