Social CRM & Personalization Services | HCLTech


A plethora of channels has made it imperative for marketers to create diverse campaigns and effectively manage social customer relationship management (CRM). However, multiple consumer touch points can create issues like ineffective insights and targeting, high customer churn, and poor quality of service. These factors can hinder the delivery of personalized services and compromise experience quality.

An end-to-end visibility into the customer lifecycle will aid marketers to optimize cross-channel communication. Marketing initiatives must include consumer preferences and opinions to measure, design, and execute customer-specific communication strategies cost-effectively. This will result in enhanced customer services/loyalty, improved social CRM, and consistent experience across platforms and devices.

We offer best-in-class services to refine campaign productivity via personalized solutions or targeting. Our cost-effective management solutions ensure business efficiency. We also architect comprehensive process design, social media CRM, technology implementation blueprint, and people change management services.


CRM IT Strategy

CRM & IT Strategy

Incorporates a host of solutions, from 3600 customer view to business case development.


CRM and Personalization Services

Offers a unique rule based N=1/ Recommendation Engine to ensure effective campaign design.

Support Services

Support Services

Comprises CTI, email, SMS, voice, web, and social media support.

Business Services

Business Services

Encompasses multichannel inbound/outbound, 3600 visibility, and dashboard/reporting.

Marketing Effectiveness

Marketing Effectiveness

Drives personalization modeling, campaign design and creative services, campaign and effectiveness measurement.

Ecosystem of Partners

Our partnerships allow us to combine each other's strengths, and use this synergy to help our customers quickly implement and efficiently operate the latest in IT infrastructure. Our large network of partners allows us to deliver solutions that are tailor made for each of our customers.