Big Data in Retail Banking: How HCL's Actian Delivers Real Benefits with Its Blueprint | HCL Technologies

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Today’s banking firms are awash with data from both conventional internal structured sources and external unstructured sources. The explosion of data may seem overwhelming but with the ever-increasing sophistication of analytics and other data-related technologies, financial leaders can mine value from data to become more customer-centric.

HCL’s Actian Platform has helped global retail banks to:

  • Obtain a consolidated view of customer data
  • Conduct one-to-one market analysis and increase sales conversions
  • Influence customer decisions and exceed expectations by offering the right product at the right time
  • Identify cross- and up-sell opportunities that drive profitability
  • Optimize marketing campaigns with a targeted customer list
  • Reduce churn and improve returns