HCL helps expand multichannel capabilities through a scalable eCommerce platform for a mid-market departmental store chain in Australia

Client Information

A mid-market departmental store chain in Australia with over 300 stores, selling a range of products including beauty and personal care, toys, home improvement and consumer electronics.

Business Challenges

As a part of the client's growth strategy, the objectives were to:

• Establish a multi-channel retailing capability to attract, inform, and engage with the consumers in an effective manner and enable them to make purchases more efficiently than before
• Overcome the existing scalability issues and deploy a platform to meet future growth projections

HCLTech Solution

Took complete ownership of the client's first release and worked closely with the other vendors to overcome the major performance bottlenecks:

• Took over the client's Hybris application as the first step, and stabilized it by fixing the existing issues though application development and 24/7 onsite-offshore support
• Swiftly addressed client's pain points by providing expertise in the area of:
  • Hybris Performance re-engineering
  • Optimizing data management, and end-to-end quality management including test management

Business Benefits

Impact Delivered

Helped the customer launch their new eCommerce portal within the planned timelines

• The portal was capable of handling the existing customer base and also supporting future business growth plans
• Delivered best in class performance tuning and quality adherence:
  • Improved the concurrency and throughput of the application by 40%
  • Improved the response time across all the pages by 30%