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Transforming web presence and enabling brand standardization. HCL leads digital transformation initiative for the world’s leading food services retailer

Transforming web presence and enabling brand standardization. HCL leads digital transformation initiative for the world’s leading food services retailer

The customer’s key issue was managing and ensuring a uniform web presence. However, their marketing and brand teams were not integrated and worked in silos—there was no sharing of best practices or reusing of assets. Marketers spend a lot of time on day-to-day campaign operations rather than on more strategic brand building initiatives. This created a very complex web environment where creating, managing and hosting country specific websites was becoming very expensive.

The customer was looking for a solution that would not only standardize their web presence but also empower their sales and marketing teams to manage it by themselves—end-to-end. Their key imperative was to eliminate the existing heightened dependence on IT for creating or editing of their websites across geographies, and thus saving on recurring costs and effort. They envisioned reusability and sharing as key tenets of their next-generation web publishing platform.

Based on a thorough understanding of the customer’s business and technology challenges, HCL, with its vast experience in the areas of digital marketing and web experience, was able to come up with the ideal solution—Digital Engagement Platform (DEP)—a one stop shop to address all the client challenges.

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