Web Presence Transformation

The customer was immensely challenged by managing and tracking its global brand presence across a myriad of communication channels - the key to maintaining its identity, which translates into customer acceptance, awareness and ultimately sales. The client’s global customer facing websites for different markets were managed by local creative agencies and marketing teams, each working in silos. These teams were fully depended on IT for any content creation/minor changes leading to longer cycle time for content launch with increased costs.