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HCL’s ecommerce solution enhances customer experience for a US based retailer

HCL’s ecommerce solution enhances customer experience for a US based retailer

This customer is a US-based specialty retailer of women’s fashion and accessories with multi-channel presence across 585 stores, eCommerce sites, and partner channels. On an average, the customer deals with 50,000 active SKUs at a given time. The company faced challenges like upgradation of Sterling DOM from version 8.5 to 9.2, enhancements to drive cross channel customer experience, driving measurable sales increase across the store network, Pre-orders/ intentional back order management, etc. HCL helped by implementing Sterling Order Management and several upgrades and enhancements. As a result, HCL enabled several benefits such as: Return on investment through ‘Buy Online Pick Up at Store’, driving footfall in the physical stores, increasing cross-channel customer experience, and enabling smooth order fulfilment process at stores.

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