The COVID-19 pandemic has ground the world and human activities as an extension to an abrupt halt. Widespread restrictions have taken a toll on all streams of business and commercial activities. However, the single biggest impact of the pandemic has been on the approach and outlook of the general populace. We have already started to experience the economic ramifications while we await the crisis to tide over. And this has caused a major shift in consumer behavior and consumption pattern.

This whitepaper outlines the salient changes that are being observed across the globe and how the marketing approaches need to be realigned to keep up, especially with the adoption of technological innovation and digitization of practices and procedures.