While there is a positive MFP growth trend in emerging market, the projected growth does not help the substantial shrinking MFP market in developed countries. In this whitepaper, the direction for the MFP makers to tap the unexplored emerging market potential has been analyzed. The gaps & the enablers to tap the untapped market have been identified. Various insights from the practical MFP customer experiences & other industry success factors in creating the unexplored market space have been analyzed.