In today’s era of survival, there is a strong need to innovate. Organizations who cannot transform end up paying its price.Consumer being influential constant, their choices have evolved from business that used to focus on commodities to experiences to AI. Strategic Digital Transformation requires an organization to approach transformation from a consumer/ user centric perspective.Strong methodologies and processes combined with strategic leadership is always on the call for help.
This white paper focuses one such service design methodology called consumer journey mapping in detail. It tries to create better products by understanding the needs and emotions of the target audiences through a holistic customer journey. Transformational consumer experience and re-branding become key differentiators for organizations to survive the vive.