Products which goes into sustenance mode are the ones which are matured and do not require any major additions in the features list. These products go into maintenance mode and it becomes important for the service providers to look for avenues to reduce the recurring cost associated with the product. To compete with the best, the service providers should focus on better customer experience, low turnaround time and low costs of maintenance. To enable this, the software sustenance process has to be smarter than before. Usage of analytics in product sustenance is the smarter way forward. Firms around the globe are therefore foraying into analytics based solution. The whitepaper gives us an insight on current state of Product sustenance, its future and why analytics is indispensable for product sustenance going forward.