In today’s challenging business environment, no one can doubt on worldwide acceptance of Direct Banking. Its importance as strategic tool to acquire and retain customers, is forcing augmentation of new features every day. The choice depends on two critical factors which run to the heart of a bank’s long-term goals - customer value proposition designed by bank and the technology enablement. What all consumer banking features do financial institutions want to offer without putting security and reputation at stake? While designing bank’s Direct Banking strategy, one should not forget the fact that technologies and business processes have its own obsolescence and beyond a point of time, these also will need to be changed. Direct Banking strategy should keep customer at its center and ensure flexibility in the system to quickly respond to its changing preferences.