Building a Scalable E-commerce System

Over the past two decades, e-commerce applications have evolved from a single application supporting single channel to multiple ecosystems supporting multiplebusiness channels. Now a day’s shopping begins with a virtual store browsing andconcludes also at the webstore.

A study* showed that 48% of all retail sales are either online purchases or webinfluenced purchases.

With increase in touch points, the traffic these systems needs to support has grownexponentially. The e-commerce sites downtime can lead to negative coverage by media.Hence loss of revenue, or loss of shareholder equity. Therefore, it is imperative thatscalability be a key design principle for all e-commerce applications.