The age of lifelong learners: Gone are the days when one would get into a job after graduation and retire while doing the same thing in the same organisation. We are now living in dynamic and exciting times, thanks to the advent of new technologies every day. A professional’s career is also evolving and it is essential that s(h)e is also adopting new skills to learn. This is the age of continuous skill up- gradation and 360-degree change, leading to new kinds of jobs that necessitate learning and unlearning at a fast pace.
The path to success for a professional is to get into a lifelong learning mode. This is the only way to help them remain relevant and valuable in the job market and stay connected with the evolving requirements of employers.
The education business needs to rethink strategy: This change in the learning pattern means that education service providers have to be consistently aware of the student’s progress – not only at the time of active engagement but also as the students make their way into the professional world and beyond. They need to be knowing about the industry that their customers (students) are engaged in, the business disruptions that are coming up, and the future and evolving needs, and accordingly have to reach out to the customers with targeted programs and courses through digital platforms to keep them in sync with the pace of change in their industry. With students of yesterday edging towards lifelong learning, education providers have a huge opportunity to make an impact on the lives of customers!
Academic institutions need to embrace technologies to help their customers (students) get into a continuous learning mode and make smart career moves: In fact, this is the right time for the academic institutions to invest in technologies like CRM and analytics and look forward to offer learnings through digital platforms to attract, retain, and serve its customers (students/ ex-students). In order to cater to and retain the lifelong learners, the CRM system, analytics, and digital learning platform require adaptation. Be it a business school, an exam training institute, a management institute, an overseas education consultant, local universities and colleges, or an education services company, these technologies will form the core engine to serve their purpose and ensure retention of learners looking at reskilling, up-skilling and cross-skilling themselves.
CRM is a powerful tool which, if properly leveraged can offer valuable customer insights and help develop strong and personal relationships with current students, prospective students, and alumni. Customised software platforms can help the educational institutions remain agile and student friendly. Education service providers and academic institutions using customised CRM can track the social as well as professional progress of its student/ alumnae. This will, in turn, help institutions remain deeply focused on understanding the need of its audience and cater to them with a more personalised offering.
Analytics can become the critical enabler in making the education providers future-ready. It can track and identify the career progression of current students as well as the alumnus of an academic institution. The data analysed can help education providers understand what kind of courses they can offer to help their students surge head in their respective careers. By using the analytics from the CRM systems, one can identify patterns and trends, and ensure its continuing education programs are offering what the alumni will value. The technology empowered by machine learning, statistics, data science and cloud computing will help institutions to think out of the box when deciding on which courses to offer and how to design the same to benefit the students most in the most impactful way.
Digital platforms and solutions can help launch new courses, give more personalised experience to the lifelong learners. Digital learning platforms can make the courses more accessible and negate the requirement of on-campus attendance unless extremely necessary. In today’s world, digital learning platforms are already at the heart of strategic initiatives for universities and education service providers, and these will continue to grow as more and more organizations aim to target their customers through the online space.
Given the multitude of technologies available to education companies, it is but a matter of time when the leaders will react and respond to the market needs and the upcoming business disruptions, and also meet their obligation to the education world – prepare and provide learners with the right tools, platforms, and programs to help them in this journey of lifelong learning!