The COVID-19 pandemic has caused tectonic shifts in the configuration of businesses within the larger economy. Inevitably, the changing nature of work is also affecting the manner in which we perceive work, and achieve business outcomes. While the pandemic has resulted in a growing comfort with digital technologies in work, education, and the larger socio-cultural dynamic, few industries have had it easy. As businesses gear up for the inevitable bounce-back, what will recovery look like in the new normal?
When the lockdowns were first announced across the globe, most C-suite executives worked to digitize some aspect of their businesses, and fast. There is no doubt that digital adoption sped up like never before during the pandemic. Transformation initiatives were completed within timelines that would have been considered unrealistic in the pre-pandemic world. However, in this era of rapid digitization, many businesses have found it challenging to keep the causal factor of this change in focus – the people.