The ‘One Big Beautiful Bill Act’ Is Here. Are Healthcare Payers Ready?

Discover how the One Big Beautiful Bill Act reshapes healthcare payers' operations, risk models and member engagement and explore tech-driven strategies for thriving in this evolving landscape.
 
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Sasikanth RVN

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Sasikanth RVN
Industry Principal – Payer
5 minutes read
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The ‘One Big Beautiful Bill Act’ Is Here. Are Healthcare Payers Ready? How HCLTech’s AI led platforms empower US healthcare payers to adapt, thrive and lead through policy disruptions.

How HCLTech’s AI-led platforms empower US healthcare payers to adapt, thrive and lead through policy disruptions.

July 2025 marked a pivotal moment in American healthcare policy with the passage of the One Big Beautiful Bill Act (OBBBA), a sweeping $2.5 trillion reconciliation package with significant ramifications for healthcare payers and the broader care ecosystem. While headlines emphasized tax cuts and immigration reform, the bill's deep structural changes to Medicaid, Affordable Care Act (ACA) marketplaces and healthcare subsidies are poised to reshape healthcare payers operations, risk models, member engagement strategies and profitability for years to come.

This blog examines the bill's most critical healthcare provisions, analyzes their impact on healthcare payers and offers business and AI led technical strategies to navigate the new landscape.

Key provisions affecting healthcare payers

The OBBBA introduces several provisions that directly reshape the structure, accessibility and affordability of healthcare payers. Below is an overview of the significant changes that are impacting healthcare payers.

Medicaid reforms

Work and reporting requirements:

Beginning in 2027, Medicaid enrollees in the 40 states and Washington, D.C., that adopted ACA expansion will be required to demonstrate that they are working, volunteering or attending school for at least 80 hours per month, unless exempt (e.g., for caregiving or disability). Additionally, states must conduct eligibility checks every six months, increasing the risk of midyear coverage loss.

Out-of-pocket costs:

Enrollees with incomes between the federal poverty level ($15,650 for an individual in 2025) and 138% of that income level ($21,597) will be required to pay co-pays of up to $35 for certain services, such as lab tests or doctor visits, with a cap at 5% of annual income.

Provider tax reductions:

The legislation caps and gradually reduces state-levied provider taxes, which states use to draw federal Medicaid matching funds.

ACA marketplace changes

Expiration of enhanced subsidies: The enhanced premium tax credits, enacted through the American Rescue Plan Act (ARPA) and extended by the Inflation Reduction Act (IRA), will expire at the end of 2025. These subsidies reduced premiums by an average of $705 annually and expanded eligibility to those earning above 400% of the poverty level. Their expiration is expected to increase premiums by 75% on average, leading to significant coverage losses.

Shortened open enrollment period: The ACA Marketplace open enrollment period is reduced from November 1 to January 15 to November 1 to December 15, potentially limiting enrollment opportunities.

Pre-Enrollment verification: The OBBBA mandates real-time verification of income, immigration status and other eligibility criteria before subsidies are granted, delaying access to affordable premiums. Enrollees can currently access subsidized plans immediately with eligibility verified within 90 days.

End of automatic re-enrollment: In 2025, over 10 million people automatically re-enrolled in ACA plans. The OBBBA eliminates this feature starting in 2028, requiring annual updates to income and other data that may increase administrative burdens and coverage lapses.

Quantifying the impact on healthcare payers

The CBO provides critical estimates on the OBBBA’s effects, offering a data-driven perspective for healthcare payer leaders:

Increase in uninsured Americans by 2034

The OBBBA is poised to significantly impact insurance coverage, with projections indicating an increase of 15 million uninsured Americans by 2034.

  • Medicaid changes: Approximately 7.8 million individuals may lose coverage due to new work requirements, eligibility checks and co-pay structures, making Medicaid the single largest contributor to the uninsured population.Medicaid changes:
  •  ACA marketplace changes: An estimated 3.1 million individuals could be affected due to subsidy restrictions and enrollment barriers, further straining access to affordable healthcare payers.
  • Expiration of ACA subsidies: The expiration of enhanced premium tax credits is expected to result in 4.1 million additional uninsured individuals, exacerbating coverage gaps.

This data, derived from the Congressional Budget Office (CBO) estimates, underscores the urgent need for healthcare payers to adapt their strategies to mitigate these losses and support affected populations. The chart visually highlights the disproportionate impact of Medicaid reforms, signaling a critical area for targeted interventions.

Overall healthcare spending from 2025 to 2034

The OBBBA introduces significant reductions in healthcare spending, totaling an estimated $1.06 trillion over the decade from 2025 to 2034.

  • Medicaid spending cuts: Accounting for the lion’s share at $793 billion, these reductions stem from work requirements, eligibility restrictions and limits on provider taxes, reflecting a major overhaul of the program.ZXZX
  • ACA marketplace changes: Contributing $268 billion, these cuts arise from the expiration of enhanced subsidies and stricter enrollment policies, impacting the affordability and accessibility of marketplace plans.

This data, based on Congressional Budget Office (CBO) projections, highlights the substantial financial restructuring within the healthcare sector. The chart underscores the disproportionate burden on Medicaid, signaling a critical focus area for health plan leaders to address as they navigate the fiscal and operational implications of the OBBBA.

Transforming post-OBBBA operations: HCLTech's AI-driven solutions for healthcare payers

The passage of the OBBBA in 2025 marks a transformative shift in the US healthcare landscape, with sweeping policy changes that directly impact healthcare payers' business models, risk pools and operational resilience. Technology is critical in mitigating the risks of managing operational complexity and retaining memberships. Despite near-term pressures on financials and membership volumes, healthcare payers must continue to invest in technology as a core enabler of long-term sustainability and competitiveness. Delaying or scaling back digital transformation initiatives in response to current headwinds may risk undermining operational agility, member trust and regulatory readiness.

HCLTech’s AI-led solutions—AI Force, AI Foundry and AI Labs can empower healthcare payers to navigate the challenges of the OBBBA. AI Force is HCLTech’s flagship platform, offering AI-driven service transformation across software engineering, business processes and IT operations. AI Foundry provides a scalable framework for accelerating AI adoption, modernizing data and enabling vertical AI solutions for the healthcare industry. Lastly, AI Labs serves as a collaborative space for rapid prototyping, innovationand experimentation, helping healthcare payers develop and implement AI strategies that drive real-world impact.

The following table outlines the key business operations impacted by OBBBA and the corresponding AI-led solutions that HCLTech provides to mitigate these challenges.

Seven strategic focus areas for healthcare payers post OBBBA

 

Impact

HCLTech’s AI-led solutions

Realign business operations
  • Revenue contraction due to reduced membership and capitation payments
  • Increased medical risk due to narrow beneficiary base
  • Increased complexity due to multiple eligibility cycles

AI Foundry:

  • AI/ML-powered eligibility prediction models to simulate disenrollment and forecast revenue impacts

AI Force.Bizops:

  • Workflow automation to manage eligibility cycles and automate redetermination alerts
  • Enhance claims validation and payment integrity to prevent denied payments
  • Monitor compliance requirements and identify the impact

AI Labs:

  • Revisit risk underwriting
Revisit individual plan offerings
  • Shift from ACA/ICHRA to group plans
  • Increased interest in HDHP plans
  • Some disenrolled Medicaid members may shift to individual plans

AI Foundry:

  • Use data analytics and AI-driven churn prediction models to identify members at risk of losing coverage
  • Conduct AI led competitor plan benchmarking to optimize the product portfolio and turn potential churn into opportunity and driving smarter plan transitions.

AI Force.Bizops:

  • Launch proactive campaigns and broker outreach to retain and recapture shifting membership

AI Force.Software:

  • Deploy digital broker enablement platforms and self-service plan comparison tools to drive conversions
Prepare for customer service
  • Surge in customer calls related to eligibility checks, plan changes and benefits-related confusion

AI Force.BizOps:

  • Enhance customer care solutions with and for live transcription, sentiment analysis and knowledge search
  • Deploy AI powered knowledge agents to handle Tier 1 inquiries, helping to address member queries about change in coverage and route calls to appropriate channels and elevate member experience
Tackle care quality risks
  • Reduced Star Ratings due to disengaged or disenrolled members and care gaps caused by coverage issues

AI Foundry:

  • Integrate SDoH data into population health platforms to flag and engage at-risk members proactively

AI Labs:

  • Use digital care management platforms with care gap tracking, tele-outreach triggers and care plan automation
Develop financial resilience
  • Revenue volatility due to member churn and loss of subsidies
  • Diversify revenue streams through virtual care, specialty pharmacy and tech-enabled services
  • Strengthen stop-loss and reinsurance mechanisms using optimized risk scoring
Proactive member engagement
  • Member dissatisfaction and dropout due to the lack of re-verification support and low plan literacy

AI Force. Software:

  • Deploy AI-powered nudging and year-round engagement strategies
  • Expand omnichannel member education initiatives
  • Deploy multilingual, mobile-first communication with embedded plan literacy tools and re-verification support
Adopt agility in core administration
  • Slow response to evolving regulations and claim processing delays
  • Increased administrative burden from Medicaid work requirement tracking and ACA eligibility verifications
  • Risk of infrastructure strain due to compliance complexity

AI Force. Software:

  • Modernize digital health infrastructure using modular platforms
  • Strengthen the data foundation for real-time verification, audit trails and eligibility monitoring
  • Ensure robust cybersecurity and HITRUST-aligned data governance to support equitable and compliant access

AI Force.Bizops

  • Apply AI/ML in claims adjudication and compliance workflows

Conclusion

The One Big Beautiful Bill Act introduces structural shifts that compel healthcare payers to transition from reactive adjustments to proactive business and technology transformation across operations, products and member engagement. By leveraging HCLTech’s AI Force, AI Foundry and AI Labs, healthcare payers can embrace a tech-first approach to navigating the complexities introduced by OBBBA. These AI-led solutions not only streamline operations and enhance member engagement but also foster long-term resilience in a rapidly evolving market. The path forward lies in data-driven decision-making, intelligent automation and member-first innovation. Those who act decisively will not only mitigate disruption but also emerge as frontrunners in a reshaped healthcare economy.

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