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While retailers want to win with predictive analytics leveraging Big Data, consumer goods companies are gradually driving direct relationships with the consumers. Deeper Data Collaboration is a Win-Win Agenda Retailers and brands have traditio...
Outlining a “Flexible Customer Offer” blueprint can be a key driver for sustained Omni-channel growth Follow the Savvy Customer: From Demographics to Context While initial e-commerce growth has largely been fuelled by expanding the product assortme...
A 21st Century organization’s ability to create a winning customer experience is an interplay of manifestation of Omni-channel capabilities over channels and the speed at which an organization can adapt to evolving consumer preferences
Retailers can boost margins and customer engagement by focusing on multi channel retailing via select strategic channels, based on in-depth understanding of buyers, their journeys as well as unique business strengths.