Rohit is a Digital Evangelist at HCL Technologies Ltd. with over 6 years of experience in the Industry. He is passionate about re-imagining traditional user journeys across industries and helping clients elevate end user experiences by leveraging digital marketing and e-commerce technologies. Rohit brings with him a unique blend of business and technology capabilities. He played a key role in building organization capabilities through business development and marketing activities and has successfully led the delivery of analytics and marketing optimization projects for multiple clients.
He is currently leading a team tasked with enabling a Leading Membership Organization deliver highly targeted and personalized experiences to their end users and is based out of Washington DC. He can be reached via e-mail at firstname.lastname@example.org
The future of any customer-centric organization is now dependent on its capability to measure consumer reactions across touchpoints. This blog explores the marketers' conundrum in a multichannel environment and provides the success blueprint.