Paresh Vankar is Vice President and heads Global Marketing for Next-Gen Technologies and Financial Services at HCL Technologies. His portfolio includes strategic offering, clubbed under HCL’s Mode 2 strategy, such as Digital and Analytics (DNA), Cloud Services, Workplace services, Cybersecurity & GRC, IoT and organic IT products such as DRYiCE™ and IoT WoRKS™. Along with Digital Process Operations and Infrastructure Services, he also, directly oversees marketing for the Financial Services vertical, which accounts for almost a quarter of HCL’s business.
During his tenure at HCL, Paresh has been a leading advocate for technology-driven and data-centric marketing. He has been instrumental in designing large-scale programs and campaigns including a customizable ABM platform. In our changed world, digital is the foremost channel of communication for brands. Paresh advocates for extensive deployment of next-gen technologies to solve marketing challenges. He foresees technology as a key enabler to create customer experiences that are intuitive, engaging, personalized, and impactful.
His approach to creating mindshare over market share has helped HCL create high-impact, large scale interventions that have reached individual influencers and impacted strategic account performances directly. He has facilitated stronger client partner relationships through significant media engagement and client advocacy. A thought leader in the B2B space, he often proselytizes about technology and how business leaders need to implement an agile approach to build sustainable growth models.
Paresh leads a large marketing organization and has received key recognitions at HCL’s Top Gun Program. His dynamic leadership won him the “Marketing Professional of the Year Award” by CMO Asia in 2016. He has also worked in Sales, Business Development and Account Management roles. He has opened new business opportunities, helped penetrate Fortune 1000 customers and dramatically scaled existing accounts.