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Marketing for business-to-business (B2B) is changing as the remote economy offers new tools and platforms for engagement. Marketers need to embrace digital, power their decisions through the lens of data and conjure dreams that speak to their custome...
Paresh Vankar writes on branding in the age of digital and how companies are deploying martech to make their workforce more efficient and agile. He defines the next-gen marketer who is equally tech-savvy and creative and deploys technology to deliver...
Paresh Vankar writes on what marketers need to do to step up their game in 2019. Looking at the emerging trends, he diagnoses and predicts key trends that will shape B2B marketing in 2019.
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books, impac...
Paresh Vankar writes on how practices of Agile and Scrum should be incorporated into Marketing. He emphasizes on the need for shorter sprints which can move the needle and deliver quick results.
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in d...
Coined in 2010 by Sean Ellis, growth hacks for start-ups combine the data focus of analytics and the hustle and expediency of a start-up environment to drive marketing strategies that only look at “exponential growth” as the metric of success. The ap...
The emergence of mobile technology has led to customer-centric multi-channel marketing. With soaring customer expectations, enterprises are striving to deliver personalized campaigns by harnessing the power of data. However, most are unable to optimi...
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing