Paresh Vankar is the AVP and Global Head of Marketing for HCL’s Financial Services division.
Paresh has been with HCL for more than a decade, working across various industries such as Life Sciences, Healthcare, Retail & Manufacturing. As head of marketing for the $1.7 Billion Financial Services vertical within HCL, he is responsible leading global marketing initiatives that encompasses Account Based Marketing, Events, Digital & Social Media Marketing, Campaign Management, Inside Sales, Analyst Relations, Sourcing Advisory, Demand Generation & Top-of-the-Funnel Generation.
As a keen communications and technology enthusiast, Paresh has been an early adopter of digital and non-traditional media, infusing his energy and support towards building long-term relationships that drive business expansion through aggressive sales initiatives and deliver revenue growth, market share, and market penetration. With a strong emphasis on relationship management, team-building and co-creation, he has had a track record of success driving unprecedented revenue and profitability gains within highly competitive organizations, industries, and markets.
With the digital revolution setting in, Paresh has stewarded HCL towards a strategic approach, contending that while it opens up great avenues for marketers, online marketing cannot be a substitute for human ingenuity, which is often the secret ingredient that makes or breaks marketing campaigns. Offering a data-driven approach to measuring marketing impacts, he has designed and developed a robust Account Based Marketing (ABM) Template, which was adopted across top HCL accounts and looks to engage fewer but extremely knowledgeable and conscious buyers, each with different needs.
Within HCL, Paresh has redesigned communication methods which aims to reach individual influencers and directly impact account performances; his contribution earning him a place as a top and high performing individual at HCL’s Top Gun Program. Under his leadership, his teams have won large ITO Transformational deals including those for Applications and Infrastructure services & managed marketing and campaigns for deals over $1 Bn.
Paresh has been widely lauded for his leadership, bagging the 2016 “Marketing Professional of the Year Award” by CMO Asia. As a leading voice in B2B Marketing, he frequently writes on how technology is changing the way we communicate and how business leaders can work in these uncertain dynamic times. He has shown a keen interest in encouraging his team to develop and work on new ideas and testing them; fuelling a rapid growth within the organisation.
Paresh is an Electronics Engineer from VJTI, Mumbai and has an MBA Degree from the Indian Institute of Management, Ahmedabad (IIM-A). He lives in New Jersey, US with his family and is a passionate supporter of the Boston Red Sox and New England Patriots.