For enterprises across the board, sustainability is no longer a nice-to-have, but a strategic priority. A combination of factors is driving this change—rising consciousness around climate change, emerging regulations and push from multiple stakeholde...
Amid a fast evolving and increasingly complex customer landscape, the role of marketers has seen a drastic change as they are expected to drive business value, and AI’s role as a strategic enabler is becoming more prominent in this regard.
The abi...