Publishing and information services organizations can deliver customer value by curating contextualized content and mining for actionable insights from both structured and unstructured big data. Largely unstructured, big data is spread across emails, PDFs, MS Office files, and images, making it difficult to be described or discovered, let alone be used for actionable insights. AI helps with content curation on various topics where human efforts are simply untenable. AI would assist in research and review, segregating factual data from errors, influencing outcomes, and ultimately, helping publishers deliver a hyper-personalized experience to a wider audience. AI will play an active role in augmenting intelligence in products developed by information service providers. They can cater to educationists, financial customers, clinicians in healthcare, legal experts in legal and regulatory scenarios, and business owners for tax implications.

Taking a leaf out of “blockchain’s applicability in the music industry” gives us a clear view of how this technology can revolutionize the revenue system in the advertising industry. Being the distributed ledger that it is, a direct relationship between advertisers and publishers can be established. Any advertiser (just like any creator) can simply publish the ad on the ledger with a unique ID and timestamp in a way that it is effectively immutable. This advertisement will contain crucial metadata visible to all the advertisers who, in turn, basis the kind of audience visiting the site will quickly “pick and choose” the ads from the ledger and display it on their websites. For doing so, the advertiser will pay them an incentive per impression or per click (as per the understanding) which will directly flow into the publisher’s kitty without being eaten away by the intermediaries. This transparent system will not only motivate publishers to serve ads judiciously but also assure advertiser community that their money is being spent wisely.