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Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-…

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

By:

Soumyajyoti Sinha Ray, Global Engagement Manager

The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in…
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and…
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver

Jul 01, 2016

The Changing Face of B2B Marketing

By:

Paresh Vankar, Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing

Jul 01, 2016

Why Account-Based Marketing is the best way to engage?

By:

Paresh Vankar, Vice President, Marketing

ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM

Jun 01, 2016

The future of IT Infrastructure looks like an electrical socket!

By:

Alan Flower, SENIOR VICE PRESIDENT | GLOBAL HEAD – CLOUD NATIVE LABS & ADVISORY SERVICES | CTO – EMEA

The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.