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Category blogs - Featured

Changing face of B2B
814

The Changing Face of B2B Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing

Paresh Vankar - Vice President, Marketing

Blog Category Listing

Technology disruptions
228

Aug 05, 2019

How social media conversations and technology disruptions are impacting today’s retailers

Ritu Saxena Global Client Partner & Senior Director

Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-...
Digital Loyality
701

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray Global Engagement Manager

The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
UK Water Industry
413

Mar 14, 2017

Redefining the UK Water Industry: Are you Open Water Ready?

Rajdeep Basu Solution Architect

With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
Store Traffic
1,470

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray Global Engagement Manager

U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
Why ABM
645

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar Vice President, Marketing

ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
Changing face of B2B
814

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Social Meets Talent: Experimenting as a 21st century employer
1,483

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan Group Manager

The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
The future of IT Infrastructure looks like an electrical socket!
1,510

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower SENIOR VICE PRESIDENT | GLOBAL HEAD – CLOUD NATIVE LABS & ADVISORY SERVICES | CTO – EMEA

The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
How to Use Social Media for Your Business
634

Apr 27, 2015

How to Use Social Media for Your Business

Amit kumar Agarwala General Manager

Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
How to Use Social Media for Your Business
634

Apr 27, 2015

How to Use Social Media for Your Business

Amit kumar Agarwala General Manager

Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
Social Meets Talent: Experimenting as a 21st century employer
1,483

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan Group Manager

The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
Store Traffic
1,470

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray Global Engagement Manager

U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
Changing face of B2B
814

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Technology disruptions
228

Aug 05, 2019

How social media conversations and technology disruptions are impacting today’s retailers

Ritu Saxena Global Client Partner & Senior Director

Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-...
UK Water Industry
413

Mar 14, 2017

Redefining the UK Water Industry: Are you Open Water Ready?

Rajdeep Basu Solution Architect

With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
The future of IT Infrastructure looks like an electrical socket!
1,510

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower SENIOR VICE PRESIDENT | GLOBAL HEAD – CLOUD NATIVE LABS & ADVISORY SERVICES | CTO – EMEA

The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
Digital Loyality
701

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray Global Engagement Manager

The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
Why ABM
645

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar Vice President, Marketing

ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
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How social media conversations and technology disruptions are impacting today’s retailers
Ritu Saxena - Global Client Partner & Senior Director, USA Retail & CPG | August 5, 2019
228 Views

Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-personalized omni channel strategies. Read the blog to know more.

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How CPGs Can Counter Decreasing Brand Loyalty
Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries | May 3, 2017
701 Views

The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs

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Redefining the UK Water Industry: Are you Open Water Ready?
Rajdeep Basu - Solution Architect | March 14, 2017
413 Views

With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in which a traditional UK water utility can prepare for this? What does a fairly reputed water utility with an established customer base need to do to adapt to this evolving and competitive market place?