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Technology disruptions
144
Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-...
Digital Loyality
606
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
UK Water Industry
320
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
Store Traffic
1,298
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
Why ABM
558
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
Changing face of B2B
707

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Social Meets Talent: Experimenting as a 21st century employer
1,188
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
The future of IT Infrastructure looks like an electrical socket!
1,296
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
How to Use Social Media for Your Business
439
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
The future of IT Infrastructure looks like an electrical socket!
1,296
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
Store Traffic
1,298
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
Digital Loyality
606
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
Social Meets Talent: Experimenting as a 21st century employer
1,188
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
UK Water Industry
320
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
Changing face of B2B
707

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Technology disruptions
144
Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-...
How to Use Social Media for Your Business
439
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
Why ABM
558
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM

How social media conversations and technology disruptions are impacting today’s retailers
Ritu Saxena - Global Client Partner & Senior Director, USA Retail & CPG | August 5, 2019
144 Views

Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-personalized omni channel strategies. Read the blog to know more.


How CPGs Can Counter Decreasing Brand Loyalty
Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries | May 3, 2017
606 Views

The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs


Redefining the UK Water Industry: Are you Open Water Ready?
Rajdeep Basu - Solution Architect | March 14, 2017
320 Views

With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in which a traditional UK water utility can prepare for this? What does a fairly reputed water utility with an established customer base need to do to adapt to this evolving and competitive market place?


Driving In-Store Traffic and Conversions with Mobile Technologies
Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries | January 17, 2017
1298 Views

U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and get the zing back into your stores? The answer lies in better understanding rapidly changing customer behavior, as reflected in the omnipresence of smartphones


Why Account-Based Marketing is the best way to engage?
Paresh Vankar - Vice President, Marketing | July 20, 2016
558 Views

ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM


The Changing Face of B2B Marketing
Paresh Vankar - Vice President, Marketing | July 20, 2016
707 Views

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing


Social Meets Talent: Experimenting as a 21st century employer
Sahil Bhushan - Group Manager & Head - Recruitment Marketing | July 15, 2016
1188 Views

The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver


The future of IT Infrastructure looks like an electrical socket!
Alan Flower - Vice President & CTO - Europe | June 24, 2016
1296 Views

The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage


How to Use Social Media for Your Business
Amit kumar Agarwala - General Manager | April 27, 2015
439 Views

Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.