May 03, 2017
How CPGs Can Counter Decreasing Brand Loyalty
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
Mar 14, 2017
Redefining the UK Water Industry: Are you Open Water Ready?
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
Jan 17, 2017
Driving In-Store Traffic and Conversions with Mobile Technologies
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
Jul 20, 2016
Why Account-Based Marketing is the best way to engage?
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
Jul 20, 2016
The Changing Face of B2B Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Jul 18, 2016
Direct-to-customer relationship: The right way to build brand loyalty
The consumer goods industry is driven by rapidly evolving customer expectations, and an unprecedented growth in digital channels and technologies. To sustain relevance ,manufacturers need to redefine their distribution and consumer engagement...
Jul 15, 2016
Social Meets Talent: Experimenting as a 21st century employer
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
Jun 24, 2016
The future of IT Infrastructure looks like an electrical socket!
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usagePages
May 03, 2017
How CPGs Can Counter Decreasing Brand Loyalty
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
Apr 11, 2013
Dr Philip Kotler Refines the Theory of Marketing
Dr Philip Kotler, the Marketing Guru recently visited India and shared that he has refined his legendary theory of Marketing which was based on the four P’s – Product, Place, Promotion and Price and has added another P to the same called Perceptio
Jun 24, 2016
The future of IT Infrastructure looks like an electrical socket!
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
Jul 18, 2016
Direct-to-customer relationship: The right way to build brand loyalty
The consumer goods industry is driven by rapidly evolving customer expectations, and an unprecedented growth in digital channels and technologies. To sustain relevance ,manufacturers need to redefine their distribution and consumer engagement...
Jan 17, 2017
Driving In-Store Traffic and Conversions with Mobile Technologies
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
Jul 15, 2016
Social Meets Talent: Experimenting as a 21st century employer
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
Mar 03, 2016
Integrated Ad Platforms for Networks
What are the 4 constraints the TV industry needs to address to stay relevant and adopt a cross-platform advertising strategy
Apr 04, 2014
OTT Messaging Apps: They are here to stay
A few months back my 10 year old son smiled at me, more like snickered, when I asked him what is WhatsApp and why on earth should I be using it on my newly purchased Nexus 5. I gave in. I had to give in. After all, the phone today is really not just...
Mar 14, 2017
Redefining the UK Water Industry: Are you Open Water Ready?
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...