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Technology | Social Media
Technology disruptions

Aug 05, 2019

How social media conversations and technology disruptions are impacting today’s retailers

Ritu Saxena - Global Client Partner & Senior Director, USA Retail & CPG
Global Client Partner & Senior Director
Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-...
130
Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
589
UK Water Industry

Mar 14, 2017

Redefining the UK Water Industry: Are you Open Water Ready?

Rajdeep Basu - Solution Architect
Solution Architect
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
308
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
1,268
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
543
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
692
Social Meets Talent: Experimenting as a 21st century employer

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan - Group Manager & Head - Recruitment Marketing
Group Manager
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
1,162
The future of IT Infrastructure looks like an electrical socket!

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower - Vice President & CTO - Europe
Vice President & CTO - Europe
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
1,270
How to Use Social Media for Your Business

Apr 27, 2015

How to Use Social Media for Your Business

Amit kumar Agarwala - General Manager
General Manager
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
425
Social Meets Talent: Experimenting as a 21st century employer

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan - Group Manager & Head - Recruitment Marketing
Group Manager
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
1,162
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
1,268
The future of IT Infrastructure looks like an electrical socket!

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower - Vice President & CTO - Europe
Vice President & CTO - Europe
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
1,270
Technology disruptions

Aug 05, 2019

How social media conversations and technology disruptions are impacting today’s retailers

Ritu Saxena - Global Client Partner & Senior Director, USA Retail & CPG
Global Client Partner & Senior Director
Given the importance of social media in online commerce and the changing nature of the customer, it is crucial that retailers proactively adapt to these trends. Retailers need to broaden their approach to use AI, ML, and social media to build hyper-...
130
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
543
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
692
How to Use Social Media for Your Business

Apr 27, 2015

How to Use Social Media for Your Business

Amit kumar Agarwala - General Manager
General Manager
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
425
Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
589
UK Water Industry

Mar 14, 2017

Redefining the UK Water Industry: Are you Open Water Ready?

Rajdeep Basu - Solution Architect
Solution Architect
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
308
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