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Technology | Social Media
Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
527
UK Water Industry

Mar 14, 2017

Redefining the UK Water Industry: Are you Open Water Ready?

Rajdeep Basu - Solution Architect
Solution Architect
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
243
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
1,110
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
423
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
602
Social Meets Talent: Experimenting as a 21st century employer

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan - Group Manager & Head - Recruitment Marketing
Group Manager
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
1,046
The future of IT Infrastructure looks like an electrical socket!

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower - Vice President & CTO - Europe
Vice President & CTO - Europe
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
1,120
How to Use Social Media for Your Business

Apr 27, 2015

How to Use Social Media for Your Business

Amit kumar Agarwala - General Manager
General Manager
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
359
Social Media to explore Drug Safety Information

Nov 10, 2014

Reiterating the Use of Social Media to explore Drug Safety Information

Nidhi Bajpai - GROUP MANAGER
GROUP MANAGER
The FDA's regulatory requirements mandate the conduct of pre-clinical studies and clinical trials to establish product safety and efficacy of drugs, before they are launched in the market.
144

Pages

The future of IT Infrastructure looks like an electrical socket!

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower - Vice President & CTO - Europe
Vice President & CTO - Europe
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
1,120
Social Meets Talent: Experimenting as a 21st century employer

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan - Group Manager & Head - Recruitment Marketing
Group Manager
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
1,046
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
423
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
1,110
How to Use Social Media for Your Business

Apr 27, 2015

How to Use Social Media for Your Business

Amit kumar Agarwala - General Manager
General Manager
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
359
Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
527
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
602
Loon

Oct 20, 2014

Loon

Naman Gupta - Software Engineer
Software Engineer
This provocative title might imaginatively take you in the direction of a bunch of people gathered for a social cause, releasing balloons as a symbol of peace. But Google has begun to change the definition of balloons and given them more reasons to...
217
OTT Messaging Applications & Their Future Scope

Apr 04, 2014

OTT Messaging Apps: They are here to stay

Gaurav Bansal - Senior Solutions Architect
Senior Solutions Architect
A few months back my 10 year old son smiled at me, more like snickered, when I asked him what is WhatsApp and why on earth should I be using it on my newly purchased Nexus 5. I gave in. I had to give in.
367

Pages

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