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Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
317
UK Water Industry

Mar 14, 2017

Redefining the UK Water Industry: Are you Open Water Ready?

Rajdeep Basu - Solution Architect
Solution Architect
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
184
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
840
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
287
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
477
Direct-to-customer relationship: The right way to build brand loyalty

Jul 18, 2016

Direct-to-customer relationship: The right way to build brand loyalty

Karan Puri - Senior Corporate Vice President - Consumer and Commercial Services, Americas
Senior Corporate Vice President - Consumer and Commercial Services, Americas
The consumer goods industry is driven by rapidly evolving customer expectations, and an unprecedented growth in digital channels and technologies. To sustain relevance ,manufacturers need to redefine their distribution and consumer engagement...
783
Social Meets Talent: Experimenting as a 21st century employer

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan - Group Manager & Head - Recruitment Marketing
Group Manager
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
858
The future of IT Infrastructure looks like an electrical socket!

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower - Vice President & CTO - Europe
Vice President & CTO - Europe
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
886
Integrated Ad Platforms for Networks

Mar 03, 2016

Integrated Ad Platforms for Networks

Subhankar Bhattacharya - Practice Leader
Practice Leader
What are the 4 constraints the TV industry needs to address to stay relevant and adopt a cross-platform advertising strategy
216

Pages

Dr. Philip Kotler's Theory of Marketing

Apr 11, 2013

Dr Philip Kotler Refines the Theory of Marketing

Rajiv Sodhi - Senior Corporate Vice President- Special Projects
Senior Corporate Vice President- Special Projects
Dr Philip Kotler, the Marketing Guru recently visited India and shared that he has refined his legendary theory of Marketing which was based on the four P’s – Product, Place, Promotion and Price and has added another P to the same called Perceptio
1,790
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
840
The future of IT Infrastructure looks like an electrical socket!

Jun 24, 2016

The future of IT Infrastructure looks like an electrical socket!

Alan Flower - Vice President & CTO - Europe
Vice President & CTO - Europe
The SMAC revolution has resulted in technology driving business, redefining the role of IT. Business leaders are intolerant of slow-moving IT teams & processes. IT solutions need to become on-demand, flexible & scalable with regards to usage
886
Direct-to-customer relationship: The right way to build brand loyalty

Jul 18, 2016

Direct-to-customer relationship: The right way to build brand loyalty

Karan Puri - Senior Corporate Vice President - Consumer and Commercial Services, Americas
Senior Corporate Vice President - Consumer and Commercial Services, Americas
The consumer goods industry is driven by rapidly evolving customer expectations, and an unprecedented growth in digital channels and technologies. To sustain relevance ,manufacturers need to redefine their distribution and consumer engagement...
783
Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
317
Future of Social Media & Technical Innovation

Feb 03, 2014

Future of Social Media and Innovation in Technology

Apurva Chamaria - Vice president & Head - Corporate Marketing
Vice President
The landscape of business is changing. We are on the cusp of the ‘post-digital era’, and the confluence of emerging technologies is creating new possibilities for businesses, consumers, and technology vendors. Numerous technology trends, such as...
384
Social Meets Talent: Experimenting as a 21st century employer

Jul 15, 2016

Social Meets Talent: Experimenting as a 21st century employer

Sahil Bhushan - Group Manager & Head - Recruitment Marketing
Group Manager
The influx of a new generation of digital natives has compelled organizations to tailor talent attraction strategies. Here we look at how HCL initiated the conversation on social recruiting with the #CoolestInterviewEver
858
OTT Messaging Applications & Their Future Scope

Apr 04, 2014

OTT Messaging Apps: They are here to stay

Gaurav Bansal - Senior Solutions Architect
Senior Solutions Architect
A few months back my 10 year old son smiled at me, more like snickered, when I asked him what is WhatsApp and why on earth should I be using it on my newly purchased Nexus 5. I gave in. I had to give in. After all, the phone today is really not just...
287
How to Use Social Media for Your Business

Apr 27, 2015

How to Use Social Media for Your Business

Amit kumar Agarwala - General Manager
General Manager
Social media is a fantastic medium for marketing and sales of products, but one should know how to use it.
282

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