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HCL’s Data Hallmarking is a pioneering data management offering that helps enterprises identify critical data elements, certify business data, and identify key improvement areas. By leveraging multiple data profiling, integration and governance tools, the offering helps organizations create a trusted data view, providing them with a formal way to manage and master data assets and hallmark it into categories such as gold, silver etc. The proposition uses machine learning algorithms to identify critical data elements that needs to be mastered based on consumption.