Not long ago, large CPG companies in developed markets had little to worry about. Their products dominated retail shelves. Their brands were household names. Their reputations were strong. In the “new normal,” however, everything has changed. Consumers want more. New technologies are readily accessible, allowing them to be “always-on” online consumers. And new revenue models are emerging that will enable new avenues to growth.

Ultimately, to thrive in the online world, CPG companies need to fundamentally rethink how they compete. By strengthening their e-Commerce capabilities, these companies will be taking a significant step in their journey to becoming a digital CPG company. By building their digital maturity, they will make their brands and their customer experiences even stronger than they were before.  

This accentuates the Digital Commerce era where the CPG organizations need to significantly revisit and re-imagine their business model to go closer to the ‘digital consumer segment’, more than ever, and establish themselves as Direct-to-Consumer (D2C) brands . 

Therefore D2C brands must determine how to innovate the “Path to Purchase” channels, reconfigure the products, services & ecosystem and deliver differentiated value to the consumers.

Not long ago, large CPG companies in developed markets had little to worry about. Their products dominated retail shelves. Their brands were household names. Their reputations were strong. In the “new normal,” however, everything has changed. Consumers want more. New technologies are readily accessible, allowing them to be “always-on” online consumers. And new revenue models are emerging that will enable new avenues to growth.

Ultimately, to thrive in the online world, CPG companies need to fundamentally rethink how they compete. By strengthening their e-Commerce capabilities, these companies will be taking a significant step in their journey to becoming a digital CPG company. By building their digital maturity, they will make their brands and their customer experiences even stronger than they were before.  

This accentuates the Digital Commerce era where the CPG organizations need to significantly revisit and re-imagine their business model to go closer to the ‘digital consumer segment’, more than ever, and establish themselves as Direct-to-Consumer (D2C) brands. 

Therefore D2C brands must determine how to innovate the “Path to Purchase” channels, reconfigure the products, services & ecosystem and deliver differentiated value to the consumers.