Customers can make more informed purchasing decisions thanks to product visualization. These interactions allow users to actively change their experience by interacting with products, learning about every detail, switching between color and material options on the fly, and discovering special features. Product visualization can instill a sense of ownership even before interacting with a physical product. This usually results in higher conversion rates. More than 60% of shoppers bought items they hadn't planned to purchase, because of Augmented Reality. AR offers marketers new ways to interact with customers by combining the physical and digital worlds and allowing users to actively shape their experiences. AR is regarded as a marketing tool that can engage customers at all stages of the marketing funnel, from awareness to purchase. Augmented reality and 3D rendering are fundamental for driving and changing the shopping experience, resulting in an interactive approach in which the enterprise takes part in the "conversation" or activity.

HCL’s mobile app allows customers to place and visualize products in real-time augmented reality. Customers can, for example, visualize roof carriers, ski carriers, surfing carriers, bicycle carriers, and other products on their cars and change the color, size, and other specifications to finalize the product before making a purchase decision. Download our brochure to learn more.

Customers can make more informed purchasing decisions thanks to product visualization. These interactions allow users to actively change their experience by interacting with products, learning about every detail, switching between color and material options on the fly, and discovering special features. Product visualization can instill a sense of ownership even before interacting with a physical product. This usually results in higher conversion rates. More than 60% of shoppers bought items they hadn't planned to purchase, because of Augmented Reality. AR offers marketers new ways to interact with customers by combining the physical and digital worlds and allowing users to actively shape their experiences. AR is regarded as a marketing tool that can engage customers at all stages of the marketing funnel, from awareness to purchase. Augmented reality and 3D rendering are fundamental for driving and changing the shopping experience, resulting in an interactive approach in which the enterprise takes part in the "conversation" or activity.

HCL’s mobile app allows customers to place and visualize products in real-time augmented reality. Customers can, for example, visualize roof carriers, ski carriers, surfing carriers, bicycle carriers, and other products on their cars and change the color, size, and other specifications to finalize the product before making a purchase decision. Download our brochure to learn more.