Redefining customer experiences through personalization in buyer’s journey | HCL Whitepaper

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When we talk about customer experience & improving it, rarely do we consider customer care as a department that will help us improve it. All the efforts from customer acquisition to retention is seen as something that is “marketing” specific. Although customer care is seen as a tool to keep the customers happy by ‘listening’ to their queries, most of the times it is limited to only that.

Organizations can not ignore such a high volume of data for long and need to identify how this data can provide a strategic advantage to the organization. A consolidated hub with all the tech to make customer agent’s life simple, keep brand responsive and relevant all the time & analyze data to find opportunities is what is needed. In this whitepaper, we will talk about a need to revolutionize customer center and how “Consumer Hub” can help brands make a difference. 

Download the whitepaper to learn more.