Chemical companies are looking to invest significantly in advanced digital platforms that help them expand their global footprint, and help architect a B2C-buying experience. The whitepaper highlights the following facets of this transformation for chemical and process Manufacturers:
- Companies are using facets of social customer engagement and commerce, but in a fragmented manner. The customer experience must be unified and personalized, without compromising on the needs of the business or margin expectations.
- The current need is that of a channel that facilitates customer engagement while acting as a growth and innovation engine
- To maximize returns on digital investment, HCL recommends a holistic digital business model, encompassing the 4 most prevalent B2B channels: Self-owned and operated eCommerce platforms, punchouts to customer procurement systems, selling on online marketplaces and selling though digitally-enabled distributors and agents
- The digital vision should be aligned with customer experience, business needs, and a scalable IT system
- After deploying a platform, the focus should be on ensuring a low total cost of ownership (TCO) while also upgrading it according to business needs
- Leveraging the right products will optimize processes, resulting in a low TCO
HCL’s solution aims at a 10-15% increase in speed to market, 15% growth in revenue, more than 15% improvement in the reuse factor, and 10-15% reduction in content production costs.