Customer experience is the core for businesses and organizations. In brick-and-mortar stores, customer experience revolves more on a human-centric approach. However, when it comes to the digital world, user experience focuses more on Human–Machine–Technology (HMT) convergence.
Customers of the present age want personalized digital experiences with safe and simple access to the connected world. This new digital reality has pushed organizations to rethink their overall approach to connect and engage with customers.
Using a digital identity solution to enhance customer experience and data privacy