Outreach Strategies focus on the objective of reaching out to the right set of people at the right time to help you narrate your brand’s story. Aimed at fixing the damage and confusion created by the ever-existing marketing gimmicks and fancy technical jargons, outreach strategies focus on the simple, human-to-human connection and the basics of consumer psychology anad behavior. The result is a lasting business relationship built on the very foundations of trust, authenticity and relevance. The objective of this paper is to view these strategies from a UX Designer’s perspective, to establish the correlation and unlock the secrets for becoming a profitable ‘Designpreneur’ and a business enabler.
