This paper zeroes in the importance of the modern typographic trends, which help the graphic designers in creating astonishing design solutions. So, what is Typography? Typography is a technique that makes your copy readable and aesthetically appealing to the UX and non-UX fraternity. Typography is an enormous player in design. Various colors bring up various emotions, different fonts elicit different attitudes. Serif fonts are contemporary, smooth, and clean. On the other hand, sans-serif fonts are more conventional and formal. 2020 is all about, thick, boldface, and translucent fonts.
Last year, classic fonts became a runaway success and bold typefaces were also trending. The typography trends you come across can have an effect on making up one’s mind. As a matter of fact, the text we read in an advertisement persuades us to buy something, the font we read on a visiting card tempts us to check out URL of the company, and the typeface on a placard tempts us to attend an event.
This paper discusses about the top 20 typographic trends, which are likely to play a huge role in branding. The typographic trends discussed in this paper are: Evolving Script Fonts, Quirky, Imaginative Masking, Font Pairings, Extra Loud Bold Fonts, Layering Text With Other Elements, Hand Lettering, Bold & Beautiful Gradients, High Contrast Serif Fonts, Contrasting Font Combinations, Custom Everything, Minimal Sans Serif Fonts, Nostalgic Vintage Fonts, Attention-grabbing Outline Text, Highlighted Type, Geometric Typefaces, Messy, Variable Fonts, Overdone Type, Experimental Display of Typography. So, let us roll our sleeves and dig-in.