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7 steps to Successful CRM implementation

7 steps to Successful CRM implementation

The way customers interactwith your business has changed. The popularity of social media and mobile gives you the opportunity to interact with customers more frequently and more importantly more effectively. However,in order to do so, you need the right systems and processes in place.

Traditional CRM focused on delivering operational efficiencies and capturing customer data, generally across what are now becoming legacy channels. Whilst operational CRM remains significant, today the focus has changed.

It’s now about generating revenue by better serving and supporting customers on their journey,from acquisition to advocacy.As a result, organizations are exploring new, next generation, omni-channel CRM solutions that support them to innovate and differentiate for customers.

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