People are connecting to brands, products, and services using a new generation of interactive social software and services. The business owners and budgets for technologies that support marketing are changing the dynamics of traditional information management and delivery.

Chief Marketing Officers (CMOs) are using social software and services technologies such as Social CRM, social analytics, and advanced marketing analytics to personalize shopping, micro-target online advertisement placement, market on mobile devices and with handheld in store devices., engage people across social media , and enable interactive social networking communities.

We will explore how Chief Information Officers (CIOs) and Chief Technology Officers (CTOs) play a key role in supporting CMOs with a wide range of social software applications and data services to connect and interact with people across channels and grow the business.