Oct 03, 2017
Artificial Intelligence: Providing new muscle to marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
Jan 13, 2017
Leadership lessons from the oldest book on Management
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
Dec 12, 2016
Get close to your users to unravel valuable product ideas
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
Oct 18, 2016
The 5 Key moments that Define 2016 for HCL Technologies
As 2016 draws to an end, it is perhaps a good time to look back at the 5 big moments that help us see how we continue to be agile, nimble and committed to innovation while still having an obsessive focus on customer relationships.
Sep 07, 2016
Why Offline Marketing matters in an online world
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
Jul 20, 2016
Why Account-Based Marketing is the best way to engage?
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
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Feb 04, 2015
How to develop a light-weight, cost-effective solar powered car
Through this blog, I would like to propose a basic idea for designing and developing a light-weight, cost-effective single seater solar car, and also discuss the various technologies involved in this project, which offers great scope f
Oct 03, 2017
Artificial Intelligence: Providing new muscle to marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
May 20, 2014
Optimal On-site/Offshore team structure for Project Execution
At the time of a new engagement, managers take into consideration multiple activities like charter, planning, effort estimation, defining goals and metrics, success factors, cost, outcome, etc.
Jan 13, 2017
Leadership lessons from the oldest book on Management
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
Oct 18, 2016
The 5 Key moments that Define 2016 for HCL Technologies
As 2016 draws to an end, it is perhaps a good time to look back at the 5 big moments that help us see how we continue to be agile, nimble and committed to innovation while still having an obsessive focus on customer relationships.
Jan 09, 2015
Continual Service Improvement ? The Need for IT Service Management
The 7-Step Continual Service Improvement (CSI) process for improving IT services.
