Skip to main content Skip to main navigation Skip to search Skip to footer
Type to Search Subscribe View Tags
Marketing Automation

Oct 16, 2018

Mindshare over Marketshare - Demand Generation & Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books,...
48
Brand

Jun 25, 2018

Branding Development Process and its Vitality in Product Development

Betina R - Designer
Designer
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
133
WEF

Feb 22, 2018

Technology as the shared solution for the ‘fractured world’ – My notes from Davos

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
My learnings from the World Economic Forum 2018.
684
A Path to Sustainable Growth

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services
Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
614
Ideation

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
452
AI

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
1,341
The “Fairer” sex

Apr 26, 2017

The “Fairer” sex

Samarth Bharani - Senior Manager
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
378
Ideation Techniques

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
587
Leadership lessons

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
2,393

Pages

Onsite/Offshore team structure for Project Execution

May 20, 2014

Optimal On-site/Offshore team structure for Project Execution

Chitranjan Nath - Project Manager
Project Manager
At the time of a new engagement, managers take into consideration multiple activities like charter, planning, effort estimation, defining goals and metrics, success factors, cost, outcome, etc.
5,258

Mar 29, 2011

Broadband Vs Leased line!

Srinivasa KN
There is nothing more to broadband than dial-up except that its digital, while dialup is analog. A positive voltage over the telephone line was a 1 and a negative voltage on the line was a 0. That’s how dialup modems used to work and traditional...
11,623
How to make a light, cheap solar powered car

Feb 04, 2015

How to develop a light-weight, cost-effective solar powered car

Sushant Kumar - Member Technical Staff, Engineering and R&D Services
Member Technical Staff, Engineering And R&D Services
Through this blog, I would like to propose a basic idea for designing and developing a light-weight, cost-effective single seater solar car, and also discuss the various technologies involved  in this project, which  offers great scope f
3,037
JSON: Integration Method of JSON

Apr 09, 2013

JSON: Integration Method of JSON

Kuldeep Singh - Senior UI Developer
Senior UI Developer
JSON (JavaScript Object Notation) is a lightweight data-interchange text format. It is easy for machines to parse and generate, and for humans, it is very easy to read and write.
1,250
Human Multitasking and its Effects

Feb 04, 2015

Human Multitasking and its Cognitive Effects

Neha Srivastava - Deputy Manager
Deputy Manager
1,163
A Path to Sustainable Growth

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services
Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
614
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
624
WEF

Feb 22, 2018

Technology as the shared solution for the ‘fractured world’ – My notes from Davos

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
My learnings from the World Economic Forum 2018.
684
How-Good-Are-Our-SOPs

May 26, 2014

How Good Are Our SOPs?

Nidhi Srivastava - Validation Consultant
Validation Consultant
Standard Operating Procedures (SOPs) are high-level written instructions for performing recurring procedures safely, accurately, consistently, and efficiently. In the Healthcare industry, SOPs help in meeting business and regulatory requirements and...
622

Pages

Contact Us
MAX CHARACTERS: 10,000

We will treat any information you submit with us as confidential.

We will treat any information you submit with us as confidential.

Sign in to Add this article to your Reading List
Register