I have an Idea | Ideas
Oct 16, 2018
Mindshare over Marketshare - Demand Generation & Marketing
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books,...48
Jun 25, 2018
Branding Development Process and its Vitality in Product Development
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...133
Feb 22, 2018
Technology as the shared solution for the ‘fractured world’ – My notes from Davos
My learnings from the World Economic Forum 2018.684
Dec 14, 2017
From CMO to CGO: A Path to Sustainable Growth
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.614
Oct 03, 2017
Artificial Intelligence: Providing new muscle to marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...1,341
Jan 13, 2017
Leadership lessons from the oldest book on Management
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...2,393
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May 20, 2014
Optimal On-site/Offshore team structure for Project Execution
At the time of a new engagement, managers take into consideration multiple activities like charter, planning, effort estimation, defining goals and metrics, success factors, cost, outcome, etc.5,258
Feb 04, 2015
How to develop a light-weight, cost-effective solar powered car
Through this blog, I would like to propose a basic idea for designing and developing a light-weight, cost-effective single seater solar car, and also discuss the various technologies involved in this project, which offers great scope f3,037
Apr 09, 2013
JSON: Integration Method of JSON
JSON (JavaScript Object Notation) is a lightweight data-interchange text format. It is easy for machines to parse and generate, and for humans, it is very easy to read and write.1,250
Dec 14, 2017
From CMO to CGO: A Path to Sustainable Growth
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.614
Jul 20, 2016
The Changing Face of B2B Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing624
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