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Industries | Media, Broadcasting and Entertainment
Programmatic Buying

Feb 24, 2017

Programmatic buying: How Linear TV advertising can stay relevant

Anjana Mohanty - Consultant – Media and Entertainment Industry
Consultant
TV advertising is scarce and hence is sold at a premium cost. But due to increasing audience fragmentation, buyers are beginning to depend on optimized and automated processes. Programmatic Advertisement is the solution that delivers more options...
198
VR IoT

Jan 30, 2017

The convergence of AR, VR with IoT

Abhishek Bansal - Deputy Manager – Industry Solutions for Telecom, Media and Entertainment
Deputy Manager
Tech Giants have invested heavily in building IoT platforms and OEMs have launched AR/VR headsets providing some very unique consumer experiences. While IoT devices collect billions of real-world data points for analysis and visualization, VR/AR is...
361
Virtual Reality Is Knocking

Dec 13, 2016

Get Ready to Phase TVs Out: Virtual Reality Is Knocking

Karan Puri - Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
As with all consumer technology, we have a new technology (Virtual Reality) knocking at our doors which have the potential to disrupt the conventional modes of media consumption. All the major technology companies have invested in VR, directly or...
752
HOLOLENS

Nov 25, 2016

Deciphering HOLOLENS - Glimpse into Mixed reality.

Sherry Sharma - Management Trainee
Management Trainee- CB-CS-TMPE- Solutions
HoloLens can revolutionize the way we interact with the world. It varies from the concepts and products already prevalent in augmented reality. Even with all that we know about HoloLens, it is quite evident that it possesses something of a mystery....
220
Evolving media

Sep 07, 2016

The Evolving Media and Entertainment Landscape: Part 2- Opportunities

Karan Puri - Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
In this blog, Karan addresses the opportunites the traditional Media and entertainment players can take advantage of in the 21st century to stay relevant.
275
Media Entertainment

Sep 07, 2016

The Evolving Media and Entertainment Landscape:Part 1- Challenges

Karan Puri - Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
The media and entertainment sector is undergoing disruption at an unprecedented pace in the 21st century. A plethora of innovative content creation and distribution platforms have emerged. What are the key challenges for the traditional industry?
335
Digital Publisher

Sep 05, 2016

Video Publishing – Should You Invest In It

Anil Ganjoo - Executive Vice President & Head - Telecom,Media & Entertainment
Executive Vice President
Digital publishing, comprises a plethora of online platforms, through which the end user can directly consume interactive and engaging content.
229
Metadata Optimization

Sep 05, 2016

Reimagining book publishing with metadata optimization

Anil Ganjoo - Executive Vice President & Head - Telecom,Media & Entertainment
Executive Vice President
Enabling easier discoverability of your rich library of old and new content, could help acquire new customers, and deepen relationships with existing ones. And, one tangible way to do that is through consistent preparation and use of product metadata
109
Inovation through vertical

Sep 05, 2016

Mix IT up: M&E Innovation through Vertical Technology Integration

Anil Ganjoo - Executive Vice President & Head - Telecom,Media & Entertainment
Executive Vice President
By leveraging an integrated IT infrastructure, Media and Entertainment companies can build a collaborative enterprise that would help them offer seamless and personalized content experiences across devices and touch points.
162

Pages

VR IoT

Jan 30, 2017

The convergence of AR, VR with IoT

Abhishek Bansal - Deputy Manager – Industry Solutions for Telecom, Media and Entertainment
Deputy Manager
Tech Giants have invested heavily in building IoT platforms and OEMs have launched AR/VR headsets providing some very unique consumer experiences. While IoT devices collect billions of real-world data points for analysis and visualization, VR/AR is...
361
Virtual Reality Is Knocking

Dec 13, 2016

Get Ready to Phase TVs Out: Virtual Reality Is Knocking

Karan Puri - Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
Senior Corporate Vice President & Head- Consumer Services and Commercial Industries Americas
As with all consumer technology, we have a new technology (Virtual Reality) knocking at our doors which have the potential to disrupt the conventional modes of media consumption. All the major technology companies have invested in VR, directly or...
752
Enabling OTT Landscape

Aug 02, 2016

The Future of Content Consumption: Navigating the OTT Landscape

Anil Ganjoo - Executive Vice President & Head - Telecom,Media & Entertainment
Executive Vice President
Over the top providers have shifted content consumption patterns creating an epochal shift in the Media & entertainment industry. Can the industry catch up with customer expectations?
776
HOLOLENS

Nov 25, 2016

Deciphering HOLOLENS - Glimpse into Mixed reality.

Sherry Sharma - Management Trainee
Management Trainee- CB-CS-TMPE- Solutions
HoloLens can revolutionize the way we interact with the world. It varies from the concepts and products already prevalent in augmented reality. Even with all that we know about HoloLens, it is quite evident that it possesses something of a mystery....
220
Virtual Reality: Mix of Hype and Expectations

Jun 22, 2016

Virtual Reality: Mix of Hype and Expectations

Abhishek Bansal - Deputy Manager – Industry Solutions for Telecom, Media and Entertainment
Deputy Manager
Over the last couple of decades, we have seen a lot of services and goods becoming digitalized. Now, it’s the turn of experiences. Virtual reality (VR) is a simulated environment in which the user suspends belief and accepts it as a real state.
1,068
Integrated Ad Platforms for Networks

Mar 03, 2016

Integrated Ad Platforms for Networks

Subhankar Bhattacharya - Practice Leader
Practice Leader
What are the 4 constraints the TV industry needs to address to stay relevant and adopt a cross-platform advertising strategy
191
Programmatic Buying

Feb 24, 2017

Programmatic buying: How Linear TV advertising can stay relevant

Anjana Mohanty - Consultant – Media and Entertainment Industry
Consultant
TV advertising is scarce and hence is sold at a premium cost. But due to increasing audience fragmentation, buyers are beginning to depend on optimized and automated processes. Programmatic Advertisement is the solution that delivers more options...
198
Smart Stadium

May 09, 2016

Sports 2.0 : Smart stadiums, redefining ways to experience sports

Sudhanshu - Manager – Solutions for Media and Entertainment Practice
Manager
The sports industry is now being known as the sports entertainment industry where the business side has taken a long hop. Smart stadiums are reforming the live experience of fans.
351
Evolution-of-Online-Digital-Advertising-Space

Jul 02, 2014

Evolution of Online Digital Advertising Space

Amit Gupta - Associate General Manager
Associate General Manager
Online digital Advertising has emerged as one of the fastest growing industry in the recent years.
556

Pages

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