The surge in content demand as people are confined to their homes coupled with the unique inability to create new content, put the focus on repurposing old content efficiently and fast, leading to accelerated adoption of automation- and AI-related solutions that were already in the market. But as the pandemic extended and the end became fuzzier, point solutions that were geared for different purposes were quickly extended to fit the need of the hour, as media companies scrambled to meet the increased demand or stem the dramatic loss of revenue. This has impacted the product evolution journeys of many solutions and will continue to influence alliances and acquisitions in the months to come.