The 5G network took to the grand stage at CES, MWC, and NAB events earlier this year, confirming its significant potential to enhance the business models for both the telecom as well as the media and entertainment industry. For us, the 5G revolution will augment the outcomes around greater speed, global coverage, gesture-based interactive media, growing sources for revenues and gamified experiences, providing us with an enhanced future.

Taking a leaf out of “blockchain’s applicability in the music industry” gives us a clear view of how this technology can revolutionize the revenue system in the advertising industry. Being the distributed ledger that it is, a direct relationship between advertisers and publishers can be established. Any advertiser (just like any creator) can simply publish the ad on the ledger with a unique ID and timestamp in a way that it is effectively immutable. This advertisement will contain crucial metadata visible to all the advertisers who, in turn, basis the kind of audience visiting the site will quickly “pick and choose” the ads from the ledger and display it on their websites. For doing so, the advertiser will pay them an incentive per impression or per click (as per the understanding) which will directly flow into the publisher’s kitty without being eaten away by the intermediaries. This transparent system will not only motivate publishers to serve ads judiciously but also assure advertiser community that their money is being spent wisely.

High Performance Computing addresses the key challenges in M&E industry. Thus, providing a new direction by combining nodes/clusters together to simulate and solve large problems by aggregating computing power in a way that delivers much higher performance.