Feb 24, 2017
Programmatic buying: How Linear TV advertising can stay relevant
TV advertising is scarce and hence is sold at a premium cost. But due to increasing audience fragmentation, buyers are beginning to depend on optimized and automated processes. Programmatic Advertisement is the solution that delivers more options...
Jan 30, 2017
The convergence of AR, VR with IoT
Tech Giants have invested heavily in building IoT platforms and OEMs have launched AR/VR headsets providing some very unique consumer experiences. While IoT devices collect billions of real-world data points for analysis and visualization, VR/AR is...
Dec 13, 2016
Get Ready to Phase TVs Out: Virtual Reality Is Knocking
As with all consumer technology, we have a new technology (Virtual Reality) knocking at our doors which have the potential to disrupt the conventional modes of media consumption. All the major technology companies have invested in VR, directly or...
Nov 25, 2016
Deciphering HOLOLENS - Glimpse into Mixed reality.
HoloLens can revolutionize the way we interact with the world. It varies from the concepts and products already prevalent in augmented reality. Even with all that we know about HoloLens, it is quite evident that it possesses something of a mystery....
Sep 07, 2016
The Evolving Media and Entertainment Landscape: Part 2- Opportunities
In this blog, Karan addresses the opportunites the traditional Media and entertainment players can take advantage of in the 21st century to stay relevant.
Sep 07, 2016
The Evolving Media and Entertainment Landscape:Part 1- Challenges
The media and entertainment sector is undergoing disruption at an unprecedented pace in the 21st century. A plethora of innovative content creation and distribution platforms have emerged. What are the key challenges for the traditional industry?
Sep 05, 2016
Video Publishing – Should You Invest In It
Digital publishing, comprises a plethora of online platforms, through which the end user can directly consume interactive and engaging content.
Sep 05, 2016
Reimagining book publishing with metadata optimization
Enabling easier discoverability of your rich library of old and new content, could help acquire new customers, and deepen relationships with existing ones. And, one tangible way to do that is through consistent preparation and use of product metadata
Sep 05, 2016
Mix IT up: M&E Innovation through Vertical Technology Integration
By leveraging an integrated IT infrastructure, Media and Entertainment companies can build a collaborative enterprise that would help them offer seamless and personalized content experiences across devices and touch points.Pages
Jan 30, 2017
The convergence of AR, VR with IoT
Tech Giants have invested heavily in building IoT platforms and OEMs have launched AR/VR headsets providing some very unique consumer experiences. While IoT devices collect billions of real-world data points for analysis and visualization, VR/AR is...
Dec 13, 2016
Get Ready to Phase TVs Out: Virtual Reality Is Knocking
As with all consumer technology, we have a new technology (Virtual Reality) knocking at our doors which have the potential to disrupt the conventional modes of media consumption. All the major technology companies have invested in VR, directly or...
Aug 02, 2016
The Future of Content Consumption: Navigating the OTT Landscape
Over the top providers have shifted content consumption patterns creating an epochal shift in the Media & entertainment industry. Can the industry catch up with customer expectations?
Nov 25, 2016
Deciphering HOLOLENS - Glimpse into Mixed reality.
HoloLens can revolutionize the way we interact with the world. It varies from the concepts and products already prevalent in augmented reality. Even with all that we know about HoloLens, it is quite evident that it possesses something of a mystery....
Jun 22, 2016
Virtual Reality: Mix of Hype and Expectations
Over the last couple of decades, we have seen a lot of services and goods becoming digitalized. Now, it’s the turn of experiences. Virtual reality (VR) is a simulated environment in which the user suspends belief and accepts it as a real state.
Mar 03, 2016
Integrated Ad Platforms for Networks
What are the 4 constraints the TV industry needs to address to stay relevant and adopt a cross-platform advertising strategy
Feb 24, 2017
Programmatic buying: How Linear TV advertising can stay relevant
TV advertising is scarce and hence is sold at a premium cost. But due to increasing audience fragmentation, buyers are beginning to depend on optimized and automated processes. Programmatic Advertisement is the solution that delivers more options...
